iPhone 12 Pro Max discontinued

iPhone 12 Pro Max discontinued – Is it still available in 2023?

Is iPhone 12 Pro Max discontinued? With the introduction of the iPhone 13 series a few years ago, Apple grabbed the entire tech community’s attention. They have made every effort to sell the latest phone generation. The decision to stop selling the iPhone 12 Pro and iPhone 12 Pro Max in 2021 is evident in this. The iPhone 12 Pro and iPhone 12 Pro Max stock, which is only accessible at offline stores, may be your only chance right now to hold these smartphones in your hands.

The Apple official online store no longer offers the Apple iPhone 12 Pro Max. All of the information about the iPhone 12 Pro Max is provided here in this article.

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About iPhone 12 Pro Max

A smartphone created and promoted by Apple Inc. is the iPhone 12 Pro Max. It replaces the iPhone 11 Pro Max as the top smartphone of the fourteenth generation of the iPhone. On October 13, 2020, Apple held a special event at Apple Park in Cupertino, California. In that, the iPhone 12 Pro and iPhone 12 Pro Max were unveiled along with the iPhone 12 and iPhone 12 Mini. 

On October 23, 2020, the iPhone 12 Pro was made available. On November 13, 2020, the iPhone 12 Pro Max was released. Following the release of the iPhone 13 and iPhone 13 Pro, they were discontinued on September 14, 2021, along with the iPhone XR.

Like the iPhone 12 and iPhone 12 Mini, the iPhone 12 Pro and iPhone 12 Pro Max are the first Apple iPhone models to come without a power adapter or EarPods headphones. The following are some of the major improvements over the iPhone 11 Pro and iPhone 11 Pro Max:

  • 5G support,
  • The lidar sensor,
  • ProRAW (DNG), which enables high-quality lossless 12-bit image capture in the native photos app with the use of the new DNG v1.6 specification.

Also, larger 6.1-inch and 6.7-inch displays on the iPhone 12 Pro and iPhone 12 Pro Max were a special feature in the iPhone 12 Pro and iPhone 12 Pro Max, respectively.

Apple has discontinued the 12 Pro Max model

The discontinuation of Apple’s more expensive iPhone 12 models is not a surprise. This is done to prevent users from choosing phones from an earlier generation. Due to the price reduction following the release of the iPhone 13, purchasing an iPhone 12 Pro Max may become simpler. The cost of these phones frequently undergoes drastic price reductions. Some gadget fanatics wait until that time of year to purchase the newest Apple phones at the lowest prices.

In addition, one of the most popular trends in the community in 2021 was the iPhone 13. Apple was able to include some of the most sophisticated and powerful technology ever put into a phone in its next models.

At its launch event on September 14, 2021, Apple introduced many new items. The Cupertino behemoth presented the new iPad Mini, iPad 9th generation, iPhone 13 series, and Apple Watch 7 series.

Why did Apple discontinue the iPhone 12 Pro Max?

Following the release of the iPhone 13 Pro and 13 Pro Max on September 14, 2021, the iPhone 12 Pro and 12 Pro Max were discontinued from being available for purchase on Apple’s official website. Apple began selling refurbished iPhone 12 Pro units in March 2022, with prices starting at $759. But it did not sell the iPhone 12 Pro Max model.

Apple has been doing this for a while, in fact. They use this brilliant tactic to maintain demand for their high-end products while providing lower-end ones at different price points. You can’t have freshly discounted Pro variants doing better than the flagship phones, after all.

Since the 13 Pros model offers relatively few improvements over the iPhone 12 Pros, this is extremely crucial. It’s unsure how many upgraders would have waited in line if Apple had instead offered a price reduction on the iPhone 12 Pro models.

If Apple had kept the 12 Pro Max models in stock, users would have had more difficulty deciding what to buy. This is also the reason for the discontinuation. Apple would probably prefer that their customers have a different perception of their flagship devices.

Why are there so few iPhone models available overall? That can be stated very simply. In 2021, there was a global semiconductor shortage, which is why Apple planned for supply issues. It only makes sense that they will shift the scarce resources to more recent models, particularly given how this scarcity has already affected the supply and waiting time for the iPhone 13 model.

And that’s essentially the only reason Apple stopped making the iPhone 12 Pro variants. Furthermore, just because Apple no longer officially sells the 12 Pro Max, that doesn’t mean you can’t still buy them. Aside from the many Apple devotees who would be selling their 12s in favor of the brand-new 13s, Also, Apple resellers had some stock at that time. Don’t undervalue them; you could have come across some excellent bargains!


Apple discontinued the iPhone 12 Pro and the iPhone 12 Pro Max in addition to slashing the prices of the iPhone 12 and iPhone 11 shortly after their launches. To make way for the iPhone 

13 series, the iPhone 12 Pro models have vanished from the Apple website. Apple has also previously carried out this. Apple discontinued the iPhone 11 Pro and iPhone 11 Pro Max versions when it unveiled the iPhone 12 series in 2020.

Until supplies run out, the iPhone 12 Pro and iPhone 12 Pro models will remain accessible on e-commerce sites.

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