Is Revlon Total Color discontinued? In the US, Revlon filed for bankruptcy after 90 years of producing cosmetics for consumers throughout the globe. Revlon was one of the first cosmetics businesses to use models and actresses in marketing.
This is done at the height of its fame as the “queen of lipstick” and other cosmetic products. It currently needs a huge debt load. It’s because of supply chain delays, rising expenses, and the crowded influencer market.
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What happened to Revlon total Color?
In 2020, Revlon introduced New Total Color, the brand’s first permanent hair color with 100% coverage. Revlon has developed a cutting-edge color solution for Total Color as the market leader in at-home hair coloring. It contains beneficial oils and botanicals and is free of many hair coloring additives.
Revlon Total Color transforms the at-home hair coloring experience. It provides up to 6 weeks of color intensity, a healthy sheen, and good coverage. It comes in a creamy, nourishing solution for clean hair coloring. It is kind to the hair and considerate of the scalp without sacrificing performance.
It doesn’t contain the chemicals used in typical hair dyes. Ammonia, parabens, sulfates, silicones, mineral oils, phthalates, and gluten are some examples. Total Color keeps the hair silky soft with a deep, brilliant color that lasts. It is packed with Cannabis sativa (hemp) seed oil. A focused, no-drip applicator tip on the simple-to-use squeeze container ensures speed, ease, and accuracy at the roots.
According to Silvia Galfo, President of the Revlon Global Brand: Revlon Total Color is an important milestone in clean beauty with true creativity in the hair color market. This product is still on the market and has yet to be discontinued.
Where to buy Revlon total color?
One of the greatest inventions of all time is hair dye. It gives us a young, more confident, and enthusiastic feeling. Revlon Total color is widely available in all online and local stores.
Which company makes Revlon total color?
Revlon is a renowned American cosmetics company. It introduced the first transparent nail enamel in 1932. Today, the company is seen as a leader in the beauty industry and an inventor. It acts as an authority on Color. It gives consumers in more than 150 countries a selection of premium color cosmetics under well-known brands. This includes ColorStay, Super Lustrous, Revlon Ultra HD, and PhotoReady Candid.
The company has a long hair coloring and maintenance history, including ColorSilk. It is the most popular hair color brand in the United States. Moreover, Revlon offers a huge selection of nail and beauty equipment. The Revlon Professional line is distributed via the Revlonissimo, UniqOne, and Equave brands. Revlon focuses on professional hair stylists and colorists.
Revlon total color shortage
Revlon has fought to maintain its top position in a market dominated by a small number of companies. Is the iconic brand truly going away? Still, this cosmetics business has filed for Chapter 11 bankruptcy. Essentially, that is a form of bankruptcy practiced in the US where the debt-ridden firm must develop a strategy to “reorganize” itself. By doing this, Revlon aims to get $575 million in funding from its current lenders. Thus, at least temporarily, it enabled it to carry on with operations. But this will only take place once the court gives its approval. This issue might lead to shortages of its specific products.
Revlon may be on the way to emerging from bankruptcy by April of this year after being bought by its lenders in 2022. Should the ancient beauty company brace itself for more challenges, or will this change provide a much-needed breath of fresh air?
The move is intended to “give our fans the iconic product we have supplied for decades.” “It does so while giving a clearer route for future growth,” according to Revlon CEO Debra Perelman.
Conclusion
Because people were forced to wear masks more due to the epidemic, fewer people used lipstick, which hurt Revlon. In actuality, 44% of women purchased lipstick alone in April 2020, but that number fell to 30% in 2021.
In 2021, Loreal sold $38 billion of cosmetics, whereas Revlon only sold $2 billion. It included the sale of its owner, Elizabeth Ardern. In the top twenty best-selling beauty products, Revlon is currently around number 20.
Also, people have started buying makeup online. In the face of a crowded internet market, this puts pressure on historical brands. This is according to specialists in the field of beauty. Only time will tell whether this change will bring us back to the brand’s signature products.