Why Was Zima Discontinued and unable to buy for consumers? We find some information on the Zima shortage and explain if it is available or no longer in the market.
In the late 2000s, Zima introduced some exciting flavors of its drink in the market, which became popular among people very soon. In a brief period, this brand made its own audience and became the most favorite drink on the list compared to other brands.
But, according to the news, some report that customers can’t buy it because of severe market shortages. Due to less popularity, Coors discontinued Zima production in 2008 in the US, but it’s still available in some countries.
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Is Zima Discontinued all their drink flavors?
Zima was initially released in a clear, unflavored version. However, over the years, Coors Brewing Company released several different flavors of Zima, including:
- Citrus – A lemon-lime flavored version of the original clear Zima.
- Cherry – A cherry-flavored version of Zima, which was red in color.
- Lime – A lime-flavored version of Zima, which was green in color.
- Peach – A peach-flavored version of Zima, which was yellow in color.
- Orange – An orange-flavored version of Zima, which was orange in color.
- Black Cherry Lime – A black cherry and lime-flavored version of Zima, which was purple.
- Raspberry – A raspberry-flavored version of Zima, which was pink in color.
- Apple – An apple-flavored version of Zima, which was green in color.
Reason for Zima Discontinued in the market
Zima was a clear, carbonated alcoholic beverage first introduced by Coors Brewing Company in 1993. It was marketed as a “clear malt beverage,” primarily towards young adults.
The drink was popular in the 1990s, but its popularity declined in the early 2000s. In 2008, Coors discontinued the production of Zima in the United States. It is still available in some countries. Zima drink has gained a cult following and has been re-released in limited quantities in the United States. It is known for its unique taste and its association with the 90s.
Will Zima ever come back?
It is possible that Zima could come back in the future, but it is uncertain. Coors Brewing Company is shutting down Zima production. However, the company has re-released Zima in limited quantities in the United States in recent years, indicating that there is still some interest in the drink.
It’s worth mentioning that Zima has a cult following and nostalgia for the 90s, which might help its comeback. In the USA, drink lovers miss these kinds of drinks discontinued in the 90s. However, it’s impossible to predict if and when Zima will return permanently to the market.
What did Zima taste like?
Zima’s flavor was light and not too strong, which made it easy to drink and appealing to a wide range of consumers. The flavored versions of Zima, such as Cherry, Lime, Peach, Raspberry, Orange, Black Cherry Lime, and Apple, had a similar taste profile but with a hint of the specific flavor used.
Zima Drink Alternatives
- Mike’s Hard Lemonade – This popular drink is similar in taste and appearance to Zima, with a light, crisp, and refreshing taste that is easy to drink.
- Smirnoff Ice – This clear malt beverage is a popular substitute for Zima, and comes in a variety of flavors, including Original, Green Apple, and Raspberry
- Bacardi Breezer – This clear, carbonated malt beverage comes in a variety of flavors, including Lime, Peach, and Orange
- Four Loko – This brand has a variety of flavors, including, Watermelon, Blue Raspberry, Peach
- White Claw Hard Seltzer – This famous brand has a variety of flavors, including natural lime, black cherry, raspberry, and ruby grapefruit
- Truly Hard Seltzer – This brand has a variety of flavors, including Wild Berry, Cranberry Lime, and Grapefruit
- Bud Light Seltzer – This brand has a variety of flavors, including Black Cherry, Mango, and Lemon Lime
We don’t advertise these drinks. We share some alternatives to Zima only. You will follow company instructions before looking into these drinks.