Are Yezzys Discontinued? Easy shoe Vara fashion collaborations between Kanye West and Adidas to make fashionable high-end shoes. Other than that, the range also had clothing, lingerie, and slippers. The first shoe and this collaboration were released in 2015. Yeezy became one of the greatest brands in the history of fashion. It became so popular that it took the place of Nike Jordans and became the supreme sneaker brand. Their shoes have inspired multiple fashion trends and other brands.
All the designs were made by Kanye West and manufactured by Adidas. Kanye West first manufactured a shoe for Adidas in 2006, but it was never launched in the market. Before Kanye West’s collaboration with Adidas, he also designed shoes for Louis Vuitton and Nike. Under Kanye’s influence, Nike released three of its shoes, out of which two were called the Air Yeezy 1 and the Air Yeezy 2. Kanye West left Nike after five years of work together. West said that this was a tough decision for him, but he had to make the decision since Nike was not paying him his royalties for designing the shoes.
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Collaboration with Adidas
This led to the collaboration of Kanye West with Adidas, who also offered him royalties. Under this collaboration, West had complete control over his brand and a lot of creative freedom. Following the collaboration, Yeezy season one was launched, which was a massive success among the public.
After this, people received Yeezy season two and season three very well received. All their shoe collections sold out within minutes of their release. This led to the extension of their collaboration. The clothing line also became very popular even though it was extremely expensive. Their style became notably a fashion statement for their variability and comfort. Typically a Yeezy jacket would cost around $3000.
End of collaboration
Kanye West has recently been in the media for making many controversial statements. He has just separated from his former wife, Kim Kardashian, after which he has been unabashedly posting many questionable things on his social media accounts. Recently he made an antisemitic remark which led to a huge turmoil in public. He has also advocated for white lives matter and extended his opinion regarding Black lives matter as a con agenda. This did not settle well with people who further started ruling him online. To separate itself from the unanticipated actions of West, Adidas has decided to terminate its contract with Kanye West. This means that Adidas will no longer manufacture it. There needs to be more information about the next contract that Kanye West may be signing with some other company.
Yeezy fanatics are worried that the brand will soon go out of stock from the market. Adidas has said it is totally against the antisemitic statements that Kahaani has said on his social media platform and in his interviews. They’re also against racism and condemn it in all manifestations.
Implications of termination of the contract
Due to this, they have decided to terminate the contract abruptly and will no longer be involved in any business with Kanye West. All the left-out stock and payments will be forwarded to Kanye West. Adidas owns the Yeezy design rights so it will keep the rights.
Primary retailers of Yeezys have also decided to put the products off their shelves to show their resistance to the remarks made by Kanye West. The company stocks have also declined dramatically by 11%. Yeezys were a significant source of revenue for Adidas, and nine after the termination of this collaboration, it will be difficult for Adidas to bounce back.
What will happen to Adidas?
Adidas was previously not a very profit-making shoe company as it had huge competition from brands like Nike and Fila and other luxury brands like Louis Vuitton and Balenciaga.
Collaboration with Kanye West brought them recognition and profit. Now that the collaboration has been terminated abruptly, it has become essential for Adidas to consider an alternative business strategy to reposition itself in the market. Adidas’ collaboration with Kanye West on them awards like ‘Shoe of the Year’ for two consecutive years. As of 27 October 2022, the stock price of Adidas has been $51, which is a Time Low in the last 5-6 years.
It was not just the profit and recognition that West brought to Adidas but also the fashion influence that played a significant part in the prosperity of this line. All the designs became highly successful because of their innovative and one-of-a-kind designs. Adidas can’t bring a similar kind of influence to Kanye West brought to the brand. It will be tough to fill the void, but the brand has been trying. It has been assumed that the decision made by Adidas is well thought out, and they have a strategy in their mind.
Famous products by Yeezy
Some of the most famous products launched by Yeezy under the collaboration of Adidas and Kanye West are-
- Adidas Yeezy Boost 700 ‘Wave Runner’
- Adidas Yeezy Foam Runner’ Sand’
- Adidas Yeezy Foam Runner’ Sand’
- Adidas Yeezy Boost 700 ‘Analog’
- Adidas Yeezy Boost 350 V2′ Core Black/Red’
- Adidas Yeezy Boost 350 V2′ Hyperspace’
- Adidas Yeezy 500 ‘Supermoon Yellow’
- Adidas Yeezy Boost 700 V2′ Hospital Blue’
Easy became so popular because of its brilliant business strategy. The brand is consumer driven and focuses on street style and comfortable wear. It focused on the aspect of exclusivity to make itself a luxury and scarce item. This helped increase the brand’s hype, and it became the best-selling brand of its time, giving top-notch competition to pre-establish brands like Nike. It also became the number one search brand in the whole world.
Are Yeezys Discontinued?
Are yeezys discontinued? Adidas will no longer continue the production of any sneaker with Kanye West. However, it may use a similar design because it has the legal right to do so. It has also asked its primary retailers to stop selling Yeezys in stores. Although there might be a supply of your favorite Yeezys in stores, you will still need help finding them.
You might be able to find your favorite shoes online at some website right now, but in the coming few days, that will also be taken down. So if you want to buy a Yeezy Shoe, it’s time that you do it right now because the future possibility of finding it is almost impossible. Kanye West has yet to state his plans with his brand officially. You can find these shoes at resale. The shoes have been banned from a lot of websites.
Many people have been trying to sell their pre-owned Yeezys online because they fear the shoes might not be worth it anymore. It is difficult to predict the future for Adidas and Kanye West. But it is safe to say that their collaboration will go down in history as one of the most historical and Fashionably Influential collaborations of all time.