Is iPhone 12 Pro discontinued? With the release of the iPhone 13 series in 2021, Apple took over the whole tech industry. They always make every effort to sell the latest phone generation. This became apparent when they chose to stop selling the iPhone 12 Pro and iPhone 12 Pro Max following the Apple California Stream. The discontinuation of Apple’s expensive iPhone 12 models is hardly a surprise. This was done to prevent users from choosing phones from an earlier generation.
The Apple official online store no longer carries the Apple iPhone 12 Pro and 12 Pro Max. In this article, you will find all the information about the iPhone 12 Pro that you want to know.
About iPhone 12 Pro
Apple Inc. developed and released the smartphones known as the iPhone 12 Pro and iPhone 12 Pro Max. They are the flagship smartphones of Apple’s fourteenth generation. They were released following the iPhone 11 Pro and iPhone 11 Pro Max, respectively. At an Apple Special Event held at Apple Park in Cupertino, California, on October 13, 2020, they were released with the iPhone 12 and iPhone 12 Mini. On October 23, 2020, the iPhone 12 Pro was unveiled.
Like the iPhone 12 and iPhone 12 Mini, the iPhone 12 Pro and iPhone 12 Pro Max are the first Apple iPhone models to come without the power adapter or EarPods headphones that were previously included with iPhone models. There was a USB-C to Lightning cable provided, though.
Other Apple-sold iPhone models were subsequently affected by this update. This includes the iPhone XR, iPhone 11, and iPhone SE (2nd generation). The iPhone 12 Pro models included
- OLED “Super Retina XDR” displays,
- Faster 5G connectivity,
- MagSafe magnetic charging and accessory system.
Also, a slimmer, flat-edged design was introduced in this model. It, combined with a stronger glass-ceramic front glass, added better drop protection compared to previous iPhones. The iPhone 12 Pro featured a larger 6.1-inch screen. For improved accuracy in augmented reality (AR) applications, the iPhone 12 Pro and 12 Pro Max also added a Lidar sensor.
Following the release of the iPhone 13 Pro and 13 Pro Max on September 14, 2021, the iPhone 12 Pro and 12 Pro Max were no longer available for sale on Apple’s official website. Apple began offering refurbished iPhone 12 Pro devices starting at $759 in March 2022, but not the Max model.
Apple discontinues the iPhone 12 Pro
At its launch event on September 14, 2021, Apple introduced a number of new items. The Cupertino giant offered the new iPad Mini, iPad 9th generation, iPhone 13 series, and Apple Watch 7 series. The iPhone 12 and iPhone 11’s prices were cut shortly after their introduction. Also, Apple even dropped support for the iPhone 12 Pro and iPhone 12 Pro Max. According to sources, Apple removed the iPhone 12 Pro models from its website to make way for the iPhone 13 series at that time.
The removal of the iPhone 12 Pro and iPhone 12 Pro Max from the Apple website was first noted in a MacRumors article. Apple has already carried out similar actions. Apple discontinued the iPhone 11 Pro and iPhone 11 Pro Max versions when it unveiled the iPhone 12 series.
As long as supplies last, the iPhone 12 Pro and iPhone 12 Pro models were offered on e-commerce sites, including Amazon, Flipkart, and others. Additionally, Apple has reduced the cost of the iPhone 12 all around the world.
Regarding the iPhone 13 that was released, followed by its discontinuation, it has powerful internals. However, it did not undergo a significant design update aside from the cameras being placed diagonally. It had a few intriguing features. It includes the cinematic mode, which is regarded as the best tool for making movies. Additionally, the iPhone 13 has a better battery and greater camera functionality. According to Apple, the iPhone 13’s battery life would be around 2.5 hours longer than the iPhone 12’s.
Why did Apple drop the Pro model of the iPhone 12?
Apple has been doing this for a while, in fact. They use this brilliant tactic to maintain demand for their high-end products. They also provide lower-end ones at various rates. You can’t have freshly discounted Pro variants doing better than the flagship phones, after all.
This is crucial given that the iPhone 13 Pros don’t offer many improvements over the iPhone 12 Pro. But it was unknown at that time how many upgraders would have waited in line if Apple had instead offered a price reduction on the iPhone 12 Pro models.
If Apple had kept the 12 Pro models in stock, users would have had more difficulty deciding what to buy. The iPhone 12 Pros might have faced competition from the more affordable 13 models rather than the Pros due to the price cuts.
The question arises: why are there so few iPhone models available overall? That can be stated very simply. There was a global semiconductor shortage, so Apple had anticipated supply issues. This shortage had impacted the supply and waiting time for the iPhone 13 model.
Thus, Apple stopped making the iPhone 12 Pro variants. The 12 Pros were available even though Apple had not officially sold them anymore. Aside from many Apple supporters who would be selling their 12s in favor of the brand-new 13s, Apple resellers had some stock. We should not undervalue older versions since that can lead to some excellent bargains!
Conclusion
The discontinuation of Apple’s more expensive iPhone 12 models is hardly a surprise. This is done to prevent users from choosing phones from an earlier generation. Due to the price reduction following the release of the iPhone 13, purchasing an iPhone 12 Pro might become simpler.
In addition, one of the most popular trends in the community was the iPhone 13. Apple was able to include some of the most advanced and powerful technology ever put into a phone in its next models.