Smashmallow discontinued

Smashmallow discontinued 2023 – where to buy right now?

Is Smashmallow discontinued? Are you looking for an answer to whether your dearest marshmallow candy Smashmallow is discounted? Are you wondering whether Smashmallow ever recalls its product? 

Then, my friend, you can come across the right article. In this article, we will discuss whether Smashmallow was ever discontinued. So could you keep reading to learn more about it? 

Jon and Ashley Sebastiani created Smashmallow, a marshmallow brand, in 2016. The company sells a range of marshmallow flavors and goods, such as traditional marshmallows, snack bites, and even a hot cocoa mix with mini marshmallows.

Smashmallow products are made with natural ingredients such as real cane sugar and natural flavors, and the company also provides vegan and gluten-free choices. They’re famous for flavors like Toasted Coconut, Cinnamon Churro, Strawberries & Cream, and Mint Chocolate Chip. 

The company has an active online presence and frequently collaborates with influencers to promote its products. Smashmallow has significantly affected the confectionery industry, contributing to the popularity of natural ingredients in confectionery products.

Now back to our main question, has Smashmallow ever recalled their product? Then the answer is yes, they have. Just like any other candy company, they, too, have faced recallment. Please keep reading to know more about their recall reasons. 

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What is Smashmallow?

Smashmallow discontinued

Smashmallow is a brand established in 2016 by Jon and Ashley Sebastiani, a husband and wife team. The company sells a range of marshmallow flavors and goods, such as conventional marshmallows, snack bites, and even a hot cocoa mix with mini marshmallows. 

The History of Smashmallow Jon and Ashley Sebastiani created Smashmallow in 2016 in Sonoma, California. Jon Sebastiani earlier founded Krave Jerky, which Hershey purchased in 2015. Following the sale, Sebastiani focused on the confectionery business, intending to develop a better marshmallow. He recognized a chance to create a healthier, higher-quality version of a well-known classic treat.

The Toasted Coconut Marshmallow was the first Smashmallow product, and it soon became popular with customers. Since then, the company has grown to include many flavors, such as Cinnamon Churro, Strawberries & Cream, and Mint Chocolate Chip.

Different Products Smashmallow offers

Smashmallow sells various marshmallow goods, including traditional marshmallows, snackable marshmallow bites, and a hot cocoa mix containing mini marshmallows. Here is some additional information about each of these products:

Smashmallow’s traditional marshmallows are available in various flavors, including Toasted Coconut, Cinnamon Churro, Strawberries & Cream, and Mint Chocolate Chip. Natural ingredients, such as genuine cane sugar and natural flavors, make these marshmallows. They are ideal for roasting over an open fire, adding to hot cocoa, or incorporating into your favorite recipes.

In addition to these products, Smashmallow provides vegan and gluten-free options to meet a wider variety of dietary requirements. Their products can be purchased on their website in various grocery stores and internet retailers.

Why is Smashmallow so popular?

Smashmallow’s emphasis on natural ingredients is one of its primary marketing tactics. The company bills itself as a healthier option to traditional marshmallows, frequently laced with artificial flavors and preservatives. This message resonates with consumers increasingly looking for clean-label goods and is concerned about the ingredients they ingest.

Furthermore, Smashmallow has a strong social media presence and frequently collaborates with influencers to promote its goods. The brand’s Instagram page has over 100,000 followers, and its posts frequently include mouth-watering pictures of its products and creative recipe ideas incorporating Smashmallow marshmallows.

Furthermore, Smashmallow has demonstrated that there is a demand in the confectionery business for innovative and unique flavors. Its products, such as the Cinnamon Churro and Strawberries & Cream marshmallows, have proven to be popular with customers and have inspired other companies to try new flavors.

Has Smashmallow ever recalled its product?

Yes, in 2018 and 2020, Smashmallow decided to voluntarily recall their due products since they found fault in their said product.  

Who created Smashmallow?

Jon Sebastiani created Smashmallow in 2016. Sebastiani also founded Sonoma Brands, a venture capital company focused on high-growth, disruptive consumer brands.

Are Smashmallows a nutritious snack?

While Smashmallows are created with all-natural ingredients and are devoid of high fructose corn syrup, gluten, and fat, they are still a sweet treat that should be enjoyed in moderation as part of a healthy diet.

How do Smashmallows get their shape?

Smashmallows are prepared in an unusual way, which involves whipping the ingredients together and heating them in small batches. After cooling, the components are cut into large cubes.

Are Smashmallows gluten-free?

Yes, all Smashmallows are gluten-free.

Are Smashmallows vegan?

No, because gelatin is made from animal collagen, most Smashmallows are not vegan. Smashmallow has a vegan line called Dusted Mallow that is made with plant-based ingredients and is appropriate for vegans.

What was the reason behind Smashmallow recallment? 

Smashmallow announced a voluntary recall of its Toasted Coconut Marshmallow product in 2018 due to potential undeclared milk allergens. 

In 2020, they also voluntarily recalled their Marshmallow Hot Cocoa Mix due to undisclosed milk allergens. Food recalls are not uncommon and are usually done to guarantee consumer safety. If you have concerns about a specific Smashmallow product, I suggest checking the FDA’s website for any recent recalls or contacting Smashmallow’s customer service for more information.

Alternatives that you can use for Smashmallow

Here are some alternatives that you can choose to replace Smashmallow:

  • Trader Joe’s
  • Jet-Puffed
  • Dandies
  • Campfire Marshmallows
  • Stuffed Puffs
  • Malvi Marshmallow Confections
  • XO Marshmallow
  • SmashMallow’s Competitors
  • Sweet Jumbles
  • Make Your Marshmallows

These are the choices you can go with; all the above-mentioned marshmallow candy brands provide similar marshmallow candies in taste and texture as you compared them with Smashmallow.


Smashmallow is a brand that has had an immediate, lasting effect on the candy business. Its emphasis on natural ingredients and distinctive flavors has struck a chord with customers, and its success has paved the way for other companies to follow suit. Smashmallow is expected to remain a significant player in the confectionery market as the demand for clean-label products grows.