Is Sensodyne Iso Active discontinued in 2023? – what to know

Is Sensodyne Iso Active discontinued? Sensodyne was created to safeguard teeth. People with sensitive teeth can use toothpaste and mouthwash under the trade name Sensodyne. Haleon owns Sensodyne, which is sold in Japan as Shumitect.

The State Food and Drug Administration (FDA) investigated two well-known toothpaste brands for misleading consumers with claims made on their tubes and cartons. A few years back, the FDA seized toothpaste packages valued at crores of rupees. Thus, as a result, the FDA would then fight the two brands’ legal claims. FDA experts believe that the two toothpaste brands, Sensodyne and Colgate, used claims in their branding. This was in violation of the license’s conditions.

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Recall History

Block Drug was the company that offered the Sensodyne brand of toothpaste. The business was started in 1907 by pharmacist Alexander Block in Brooklyn, New York. By 1925, the company’s primary focus was the production of dental care goods. As his father moved the family firm to Jersey City, New Jersey, in 1938, Leonard N. Block joined him.

Block Drug was bought by SmithKline Beecham P.L.C. in 2000 before it changed its name to GlaxoSmithKline(GSK). The toothpaste was released in 1961 as a desensitizing toothpaste built on a strontium chloride formula. Sensodyne introduced a brand-new toothpaste in 1980 that contained potassium nitrate, a mild local sedative.

A customer in Panama noticed the label of the toothpaste included diethylene glycol. It is a toxic substance often found in antifreeze. Later, GlaxoSmithKline began looking for the manufacturers of fake Sensodyne.

On July 15, 2015, batches of Sensodyne Repair & Protect and Sensodyne Complete toothpaste were recalled by GlaxoSmithKline Consumer Healthcare. It was due to the risk of wood fragments. The business’s Biotene brand of toothpaste was also included in the recall. A limited number of complaints led to the precautionary recall. But there have been no injuries observed. Products made between 2013 and 2014 and delivered between June 2013 and April 2015 are affected by the recall.

What is Iso Active Toothpaste?

GSK unveiled an advanced toothpaste formulation in 2009. Iso-Active Foaming Gel is a technology used by the Sensodyne brand. It could lead to a significant advancement in toothpaste. Iso-Active is a toothpaste gel that comes in a unique canister applicator. Besides, when the gel is placed on the teeth, it starts to foam. Also, it produces twice as much volume as regular toothpaste.

A component called isopentane is easily affected by temperature fluctuations. It is the cause of this foaming behavior. The isopentane evaporates when the gel is exposed to the hotter conditions of the mouth, which leads the toothpaste to foam.

The foaming effect of Iso-Active can cleanse parts of the teeth that ordinary toothpaste cannot. The foaming effect of Iso-Active may more easily reach between the crevices. It offers superior cleaning for the entire tooth. Iso-Active toothpaste does not offer an all-natural or xylitol toothpaste, which some users might desire. Sensodyne Iso-Active is definitely the most innovative toothpaste on the market. Sensodyne Multi Action Iso-Active Foaming Gel was canceled under Section 30(1)(c) of the Act on May 30, 2019.

FDA on Sensodyne

As stated on the package and the tubes, Sensodyne Fluoride Toothpaste, Fresh Gel, and its versions made several claims. They said this would provide repair, medically tested comfort, and everyday protection for sensitive teeth.

Authorities said that these toothpaste had a cosmetic license. While ordinary and medical toothpaste must apply for drug licenses, all toothpaste is granted a cosmetic license. These toothpaste products were only granted a cosmetic license, so they come under the general category. Also, they are not eligible to claim that they are medical toothpaste.

Authorities seized these items and their versions. They claimed that the products were misleading consumers with advertising and promotional claims. FDA officials stated they are investigating other brands for similar licensing term breaches. Also, they will shortly take the matter to court.

Conclusion

The producer of Sensodyne toothpaste has been fined Rs. 10 lahks by the Central Consumer Protection Authority (CCPA) in India. It also ordered that specific false marketing be stopped within seven days in March 2022.

According to a formal announcement, marketing for sensodyne goods with the claims “World’s No. 1 Sensitivity Toothpaste” and “Suggested by dentists worldwide” must stop. The authority also mandated the settlement of an Rs. 10 lakh penalty. According to a previous CCPA order, marketing that contains endorsements from foreign dentists must stop.

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