Rice Krispies Cereal discontinued – Where to buy in 2023?

Have you ever enjoyed a delicious bowl of Rice Krispies cereal filled with snap, crackle, and pop? Well, it’s time to learn about some surprising news. 

Rice Krispies cereal has been a beloved breakfast choice for many families worldwide. Its iconic snap, crackle, and pop sounds have brought joy to breakfast tables for decades. 

However, there has been some recent news that Rice Krispies cereal has been discontinued, leaving fans wondering why. In this article, we will explore the reasons behind its discontinuation, when it happened, alternative options, and whether there are any plans for its comeback.

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Is Rice Krispies Cereal Discontinued?

You might be wondering if Rice Krispies cereal is really discontinued or if it’s just a rumor. Well, I’m here to tell you that Rice Krispies cereal has been discontinued. This means it’s no longer being produced and is gradually disappearing from store shelves.

Kellogg’s, the company that makes the cereal, confirmed on Twitter in July 2020 that they no longer produce it. This means it’s not available in stores anymore. Some people loved this cereal and started a petition on Change.org with over 20,000 signatures, asking Kellogg’s to bring it back. But for now, it’s not coming back.

However, Kellogg’s has suggested another cereal called Kellogg’s Frosted Krispies as an alternative. It’s similar to Rice Krispies Treats Cereal but has a yummy frosted taste. You should give it a try and see if you like it.

If you search online, you might find some old boxes of the discontinued Rice Krispies Treats Cereal for sale. But be careful because they could be expired. Eating expired food is not a good idea, so it’s best to look for other options if you want a delicious bowl of cereal.

It’s sad that Rice Krispies Treats Cereal is no longer available, but sometimes companies stop making certain products. They do this for different reasons, like if people stop buying them or want to make room for new things. Change is a natural part of life, and this extends to the types of food we enjoy.

So, if you’re looking for a cereal similar to Rice Krispies Treats Cereal, you can try the suggested alternative or explore other available cereals. You might find a new favorite that you enjoy even more!

Remember, trying new things and being open to different flavors and experiences is important. Even though it’s sad when something we love is discontinued, new and exciting things are always waiting for us to discover. So, keep exploring and enjoy your breakfast adventures!

Reasons Behind its Discontinuation

There are a few reasons why Rice Krispies Treats Cereal was discontinued. One big reason is that people’s tastes and preferences changed over time. Nowadays, more and more people want healthier breakfast options that have less sugar and more fiber. Unfortunately, Rice Krispies Treats Cereal didn’t fit these new demands, so only a few people wanted to buy it anymore.

In 2019, the company that makes Rice Krispies Treats Cereal, Kellogg’s, changed the recipe of the cereal. It made some people unhappy, and they stopped buying it. On top of that, there were some issues with getting enough Rice Krispies cereal to the stores. This happened because the workers who made the cereal went on strike, and there were problems with getting all the ingredients needed to make it.

However, it’s important to know that regular Rice Krispies cereal, which you use to make Rice Krispies treats at home, is still available. It’s just the Rice Krispies Treats Cereal that has been discontinued. 

If you want something similar to Rice Krispies Treats Cereal, you can try Kellogg’s Frosted Krispies or Cocoa Krispies. They might be tasty alternatives that you enjoy.

When Was it Discontinued?

Rice Krispies Treats Cereal was discontinued in July 2020. Since then, people have noticed that they can’t find it in stores anymore. Kellogg’s, the company making the cereal, hasn’t said why they stopped making it. But one possible reason could be that not as many people were buying it anymore and some customers didn’t like the new recipe.

It’s important to know that regular Rice Krispies cereal, which you use to make Rice Krispies treats at home, is still available. So, if you’re in the mood for a yummy Rice Krispies treat, you can still make it using the regular Rice Krispies cereal.

Alternatives for Rice Krispies cereal

While Rice Krispies cereal is no longer available, there are several alternative options that you can consider for a tasty and nutritious breakfast. Here are a few popular choices:

  • Whole Grain Cereals: Look for cereals made from whole grains with minimal added sugars. These cereals often provide more fiber and nutrients compared to refined grain options.
  • Granola: Granola is a delicious and crunchy option often made with oats, nuts, and dried fruits. It can be enjoyed with milk or yogurt for a satisfying breakfast.
  • Oatmeal: Oatmeal is a warm and comforting choice packed with fiber and can be customized with various toppings like fruits, nuts, and honey.
  • Muesli: Muesli is a mixture of rolled oats, dried fruits, nuts, and seeds. It can be soaked in milk or yogurt overnight for a nutritious and easy breakfast.

Any Plans for Rice Krispies cereal to come back

While there has yet to be any official information about Rice Krispies cereal making a comeback, it’s worth noting that companies often revisit their product lineups based on consumer demand. If there is a significant resurgence of interest in Rice Krispies, the manufacturer may consider reintroducing it.


Rice Krispies cereal holds a special place in the hearts of many breakfast enthusiasts. However, it has been discontinued due to changing consumer preferences and a shift toward healthier breakfast options. 

Though it may no longer be available, plenty of other delicious and nutritious breakfast alternatives exist. Who knows? One day, Rice Krispies cereal will make a comeback and return the delightful snap, crackle, and pop sounds to breakfast tables.

In this article, we have covered all the details that you should know about Rice Krispies cereal discontinuation. We hope that we can provide you with a basic understanding of Rice Krispies cereal discontinuation and why did Rice Krispies cereal stop producing. 

So, if you still have any queries, feel free to contact us. See you all in the next article.