Purina Be Happy dog food discontinued

Is Purina Be Happy dog food discontinued or only a Shortage in 2023?

Is Purina Be Happy dog food discontinued? Many dog owners have a favourite brand of dog food. However, owners might need to inspect one of the most well-known dog food brands. On February 8, 2023, Nestle Purina announced a voluntary recall of a specific prescription dog food. It’s because they may cause significant health problems for young puppies. The recall significantly affects the dry dog food, Purina Pro Plan Veterinary Diets E.L. Elemental. The complete information on the recall is explained in this article.

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Purina Be Happy dog food

A dog chasing its tail is a gentle reminder that if one knows where to look, there is more good than evil on earth. This is the guiding principle of a brand-new dog and cat food motivated by the ongoing delight that dogs and their owners experience. Be Happy launches nationwide with requests for users to get involved in the happiness movement.

The Nestle Purina PetCare Company launched a new pet food line in 2012 called “Be Happy.” It promotes joy as a way of life. The business incorporates this principle into its social media platforms, such as its Facebook page, mobile photo app, and packaging.

Nestle Purina PetCare Corporation produces and sells this dog and cat food. Nestle Purina PetCare supports moral pet ownership, humane education, and civic engagement. It also offers a strong link between humans and pets. Nestle Purina PetCare’s North American offices are in St. Louis, Missouri’s Checkerboard Square. The leading food corporation in the world, Nestle S.A., with headquarters in Switzerland, owns Nestle Purina PetCare.

Dry pet food brand Be Happy is sold nationwide in dog and cat varieties. It promotes healthy vision, skin, coat, and strong bones and teeth.

Reports on Purina dog food

Nestle Purina PetCare Co. issued a recall for the dog food. It was done after receiving two reports on two proven incidents of dogs showing signs of vitamin D toxicity after eating the food. Each of these dogs healed after they were taken off the diet.

Dogs need vitamin D for a healthy diet. But excessive amounts, based on their level and period of exposure, may cause health problems. The recalled dry dog food was sold in the U.S. only with a proper prescription from a veterinarian. It was sold through Purina Vet Direct, Purina for Professionals, or other carefully chosen retailers.

What dog food is Purina discontinuing?

Purina Pro Plan Veterinary Diets E.L. Elemental’s prescribed dry dog food is being voluntarily recalled. This is according to a U.S. Food and Drug Administration (FDA) notice. The bags are sold in two sizes: 8 and 20 pounds. Pets with dietary issues often receive the prescribed food.

Affected products include UPCs 38100 19190 on 8-pound packages and 38100 19192 on 20-pound packs. Moreover, the following 8-digit product codes for bags were affected:

  • 2249 1082
  • 2250 1082
  • 2276 1082
  • 2277 1082
  • 2290 1082
  • 2360 1082
  • 2361 1082

The amount of vitamin D in this food may be excessive. Vitamin D is good for dog health in proportion, but too much of it can lead to several health problems. Hence, a voluntary recall was made. 

Pet owners who purchased the food mentioned in bags are warned to stop feeding their dogs immediately. Also, they should put the item away in a container out of reach of other animals, including wildlife. Pet owners must consult a veterinarian if their dog experiences symptoms like weight loss, excessive drooling, vomiting, loss of appetite, or increased thirst or urination after consuming this food.

No other Purina pet care items are impacted. Veterinarians and other local retailers should remove and destroy the recalled products.


In a complaint, it is stated that certain Purina pet food items that are promoted as being “grain free” or having “no corn, wheat, or soy” in them have been proven to have “large levels” of wheat or soy.

After pet illnesses, Purina dog food that might result in barfing to kidney failure is discontinued. Thus, Purina Pro Plan Veterinary Diets’ E.L. Elemental dog food was recalled due to seven compiled code lots. It was after Nestle Purina PetCare learned that two customers’ dogs experienced vitamin D poisoning symptoms.