Pendo Layoffs 2023 – Why pendo cut their staff?

Why is there Pendo layoffs? Technology companies continue to announce job losses, workforce reductions, and layoffs. More layoffs have occurred in the Triangle and North Carolina. Also, local employees have been affected by Pendo cutbacks. The unicorn tech company with headquarters in Raleigh eliminated 45 jobs overall in 2022.

Pendo was established in 2013 by Todd Olson, Erik Troan, Eric Boduch, and Rahul Jain. The founding group has previously worked for many well-known tech giants, such as Google, Cisco, and Red Hat.

The firm’s founders thought product managers shouldn’t have to rely on engineering expertise to find out how customers feel about a product. This influences customer loyalty and how it affects corporate revenue and retention. Their original goal still guides Pendo today. It was to give product managers a more straightforward means of understanding and reacting to the factors. These determine the success of a product.

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Overview of Pendo

Pendo is a software development company that sells its products to product managers. These managers want detailed data to perform their duties more effectively. The company creates cloud-based digital products. It has become a helpful solution provider for businesses that profit from knowing how to use it and other data that provides them with the knowledge. Thus, they can give their clients the best products with the data’s aid.

Several well-known companies that use Pendo are:

Dude Solutions, OpenTable, Procore, Zendesk, Red Hat, ADP, Infor, Marketo, Cisco, Citrix, PagerDuty, Smart Recruiters, BMC, Okta, LabCrop, and Rapid1.

A solution to a problem might bring about a whole new set of issues. Some software programs are challenging to use. As a result, there are more problems, training costs, and more downtime while the programs are being developed. With Pendo, this is different. They provide business clients with exceptionally user-friendly software and cloud solutions. Pendo solutions genuinely help simplify the operations of a product-driven company rather than causing other problems that need to be solved.

Which groups can Pendo assist?

Although Pendo’s toolkit has grown, it was first created for product teams. Software firms’ sales, marketing, customer success, and UX teams currently use Pendo’s Product Cloud. They used to enhance their products and the bottom line of the business.

Any division or team at a business providing digital products can benefit from Pendo’s product analytics and business intelligence capabilities. Listed below are just a few ways that organizations currently use the app to their advantage:

  • User onboarding
  • Customer retention
  • Feature adoption
  • Company growth
  • Upselling and cross-selling to existing customers

How was Pendo established?

The CEO and co-founder of Pendo is named Todd Olson. While employed by a different organization, he became aware of a severe information gap for product managers. This inspired him to create a product that could build a cloud system. It provides professionals access to crucial data to make critical business choices. He developed a solution from his recognition of the issue that would meet the demand for more details.

Todd Olson was an excellent programmer at the age of just 14. He worked as a tech specialist at a nearby Delaware bank for most of his teenage years. He was an architect in the tech industry before the age of twenty. He set up computer software systems and databases with confidence and skill. He founded three new firms and is well-versed in the ups and downs of running a business in the tech industry.

Pendo was a modest startup company when Olson originally founded it. Investors saw potential in the company’s premise as a gold mine with a respectable rate of return. Although initially small, the Raleigh, North Carolina-based company quickly raised millions of dollars through effective fundraising.

Spark Capital, Battery Ventures, Meritech Capital Partners, and Sapphire Ventures were among the investors who hopped on board. They worked together to secure $108 million in capital funding.

Despite being Todd Olson’s creation, Pendo required help to become a recognized corporation. Three other partners, executive leaders in the business, joined him. Erik Troan, the chief technology officer; Eric Boduch, the chief evangelist; and Rahul Jain, the vice president of business development, work together. Olson is the company’s chief executive officer.

Pendo had a $1 million initial investment

Finding investors keen to support the concept of a new software firm was difficult when Pendo first began. Olson and his team spoke with several lenders. But each of them denied their help for different reasons. Things started to change after a few discouraging meetings and denying their financing requests. After the initial regret of rejection, things began to change quickly since several investors realized that Pendo would have a solid consumer base.

Investors had strong doubts. It’s because they thought Pendo’s target customers would need more money in their budgets to buy the software solutions that would be made available. Olson and his team connected with Idea Fund Partners in Durham and a few others. Thus, despite these early declines, they raised $1 million to launch the company.

Pando’s capacity to develop into a unicorn

Pendo was introduced in 2014, and despite a relatively slow start, they have demonstrated a record of consistent growth. They achieved it in both their staffing and their clientele. With subscription sales nearly tripling each year and maintaining the development pattern, the customer base swiftly increased to over 600.

In 2018, the company’s headcount increased to 214. Thus, it was on stable ground, creating a steady and brisk expansion trend.

Pendo’s record of quick expansion has raised its valuation to over $1 billion. The organization moves in the right direction if the management team and workforce meet current and future demands. It will probably turn into a unicorn firm if these requirements are met, and the market demand for the given goods and services remains stable at a minimum.

Why Pendo Laysoff employees

In 2021, Pendo, a software startup based in Raleigh, was valued at $2.6 billion. CEO Todd Olson said it has reduced its hiring targets and laid off about 5% of its workers.

The 45 roles were terminated in September 2022, primarily in recruiting and sales support. According to Olson, “Our hiring had exceeded our needs in some areas.” We have to adjust in response to changes in the macroeconomic climate, even though we are still expanding quickly.

The number of staff at Pendo, a platform for consumer analytics in product uptake, virtually increased in 2021 and was getting close to 1,000. But according to Olson, employee growth had started to outpace revenue growth. It was particularly noticeable when small and midsize enterprises started delaying their software purchases.

After years of rapid expansion, high-flying tech businesses experienced more layoffs in 2022. Despite recent cuts at Avaya and Policygenius, Triangle IT businesses have avoided layoffs. Pendo had previously said it might submit an IPO application in 2022. But that changed as the stock market entered a bear market in 2021.

According to Pendo founder and CEO Todd Olson, less than half of the employees laid off were employed at the company’s downtown Raleigh headquarters. It was built in 2021.


According to Olson’s statement to WRAL TechWire, the layoffs primarily affected the company’s employees, sales and services, and marketing departments. A minor number of product and engineering employees are also being lost.

Olson said, “Although we continue to achieve excellent topline growth, we had to modify due to changes in the macroeconomic climate. This comes after a year in which we almost doubled our workforce. As a result, we removed a few positions that needed more staff.

According to an earlier story, the company planned to add 400 people in the remaining months of the year as recently as February 2022. After adding 168 employees in 2020, the company also aimed to hire roughly 400 people in 2021.