Is Oura ring discontinued in 2024?

If you are unfamiliar with the Oura Ring, you would have likely noticed someone wearing one on their finger. It is a tiny health and sleep-tracking device. Since its launch in 2015, it has been a favorite of fitness enthusiasts and celebrities. Despite various rumors and misconceptions, the Oura Ring is still available. Instead, it evolves and improves with each generation. Thus, it ensures its position as an essential player in the wearable technology sector. In this article, let us learn more about the Oura ring.

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Overview of the Oura Ring

The Oura Ring is a smart wearable gadget that tracks various health data. It costs roughly $300. This gadget provides information on sleep patterns, heart rate variability (HRV), blood oxygen levels, and body temperature. It estimates three principal daily scores: sleep, activity, and readiness. These scores help customers understand their overall health and well-being by providing data regarding their sleep quality, physical activity, and readiness for facing the day.

Generations of Oura Rings

The Oura Ring is the flagship product of the Finnish health technology business Oura Health Oy. It remains the industry’s best wearable. It is meant to monitor sleep, nighttime biosignals, and everyday activities. The company strives to improve the Oura Ring with new hardware sensors and software features. As of 2024, only Gen3 rings and chargers are currently available for sale. Now, let us know about its old-generation devices.

Generation 1 (2015)

The original Oura ring debuted in 2015. It set the standard in terms of tracking sleep and daily activities. The ring’s hardware comprises:

  • infrared (IR) LEDs to monitor overnight biosignals and sleep stages,
  • 3D accelerometers to track daily activity and nighttime movement, and
  • a temperature sensor to track nighttime skin temperature changes.

This original Oura ring was made of zirconia (ZrO2). Its internal molding was medical-grade, non-allergenic, nickel-free, and non-metallic. The Gen 1 Oura Ring was offered in stealth black, Arctic white, and mirror black.

The Gen1 ring set the standard for later versions by offering crucial health data and insights. This device is no longer sold, and customer support and software updates have stopped.

Generation 2 (2018)

The Oura Ring Generation 2 saw significant hardware and software upgrades. The Gen2 ring was available in Balance and Heritage models with steel, black, silver, and gold colors.

The hardware of this device contains infrared (IR) LEDs. It monitors the nighttime heart rate and breathing rate. It contains Accelerometers that record daily movement and steps and automatically detect workouts. It also includes negative temperature coefficient (NTC) sensors. The ring was composed of titanium. It has a physical vapor deposition (PVD) covering for gold and silver and a diamond-like carbon (DLC) covering for black and silver.

The software includes improved measurements of overnight resting heart rate, heart rate variability, skin temperature, and breathing rate. The ring also provides:

  • steps and daily movement monitoring,
  • automatic activity detection, and
  • customized exercise goals.

Although the Gen2 ring is no longer available for purchase, it continues to receive regular software updates, which ensures that existing users can benefit from the latest features and upgrades.

Generation 3 (2021)

The latest version is the Oura Ring Generation 3, released in 2021. It added new features and enhanced sensors, resulting in the most powerful generation yet.

This device’s hardware includes improved infrared (IR) LEDs, improved temperature sensors, and advanced accelerometers. The design remains modern and attractive, attracting both fitness lovers and those searching for a trendy accessory.

The Gen3 ring offers complete health indicators, such as extensive sleep analysis, activity tracking, and readiness scores. It also provides details about hormonal aspects that can influence sleep and can warn users when they are about to get sick. The ring now includes functions such as cardiovascular age and cardio capacity.

Thus, it gives users detailed heart health and fitness data. The Oura Ring Generation 3 demands a subscription to access most data and reports. It costs around $72 per year. It is still a popular choice for people who are serious about monitoring their health and sleep.

The Future of the Oura Ring

The company’s CEO, Tom Hale, has stated that the company currently focuses on developing software rather than introducing new hardware, despite rumors. 

about the debut of a fourth-generation Oura Ring. The Oura Ring 4 is expected to include capabilities like contactless payment and enhanced health tracking. But it may not be available until 2025 or later.

Meanwhile, Oura continues to improve the Gen3 ring with regular software upgrades. These updates are intended to provide users with new and relevant functionality. These include the recently included cardiovascular age and cardiac capacity indicators. These tools help users better understand their heart health and offer useful data to improve their overall well-being.

Conclusion

The Oura Ring has gained tremendous popularity among celebrities. The ring has also increased its retail presence. It is now available on platforms like Amazon and in retail locations like Best Buy. This retail growth makes it easier to reach a broader audience.

The Oura Ring is not going away anytime soon. Its extensive health-tracking abilities, stylish look, and ongoing software updates keep it a top pick in the wearable technology industry. As Oura strives to innovate and expand its products, the ring’s popularity is expected to rise, allowing more people to take control of their health and fitness.

The Oura Ring offers a unique and valuable option for anyone searching for a stylish and useful item. It is for everyone who is health-conscious or enjoys working out.

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SoundCloud Layoffs 2024 | What happened to SoundCloud?

SoundCloud is an audio streaming service founded in Sweden and headquartered in Germany. The company is owned and operated by SoundCloud Global Limited & Co. KG. SoundCloud will be listed for sale in 2024. The streaming platform’s owners expect to secure $1 billion in any prospective deal.

SoundCloud, founded in 2007, was on the verge of closure in 2017 until Raine Group and Temasek invested $170 million. In 2020, SiriusXM purchased a minority stake with $75 million in funding.

Last year, the business laid off 8% of its employees or approximately 40 workers. In a statement to employees, CEO Eliah Seton defined the move as “a difficult but necessary decision to maintain the health of our business and get SoundCloud profitable this year.” This article explains more about the layoffs at SoundCloud.

What happened to SoundCloud?

SoundCloud was a wild child in the streaming industry in the 2010s. The company has spent the last few years rebranding itself as a more official streaming service.

In March 2021, the company made the unusual move of launching “fan-powered royalties.” A listener’s subscription or advertising-income is distributed among the artists they listen to rather than being put into a collective pool.

This music streaming platform has previously laid off employees. The company laid off 40% of its employees and closed its offices in San Francisco and London during its initial shift in 2017 from a free service to a legitimate subscription business.

On August 3, 2022, Billboard released extracts from SoundCloud CEO Michael Weissman’s email to workers. The email informed them of the planned layoffs. The email described all of the changes made to the company as “the driving force.” It would allow the brand to “focus on its goal to lead what is next in music.” Also, Weissman’s email stated that affected employees in the United States and United Kingdom “will be informed over the next few days.”

SoundCloud Layoffs

According to several sources, SoundCloud, a music streaming business, laid off 8% of its workforce in May 2023. This round of layoffs follows the company’s firing of 20% of its workforce in August 2022.

According to a statement given to employees, CEO Eliah Seton stated that SoundCloud is reducing jobs to become profitable.

“This is a difficult but necessary decision to maintain the health of our business and bring SoundCloud into profitability this year. In doing so, we safeguard the company’s future for millions of artists. They depend on us for a living and self-expression. It is also for the millions of fans who visit SoundCloud for their love of music,” the CEO stated.

Seton wrote, “In the end, I accept responsibility for this choice and will cope with that every day.” “Most importantly, we have decided to treat everybody with the greatest dignity. Also, we will manage this process in the most kind way possible.”

“It is essential to ensure that SoundCloud flourishes in our mission to influence culture. It is also to be the preeminent home for artists and fans and to drive what is next in music,” he added.

This was Seton’s first big move after becoming CEO in March 2023. He replaced the former CEO, Michael Weissman. SoundCloud has widened its fan-powered royalty scheme in recent years. It partnered with several labels, like Merlin and Warner Music Group. The project distributes commercial and subscription revenue to the artists that consumers listen to.

It offers a more extensive royalty program compared to other streaming providers. In 2022, the startup unveiled a vertical stream similar to TikTok for finding music. In April 2023, SoundCloud introduced a fan interaction tool to help musicians gain more insight and interact with their fan base.

SoundCloud claims to have 130 million “engaged fans.” As of 2023, it had over 320 million tracks from over 40 million producers.

Music streaming firms are facing challenges as they strive to become profitable. In 2022, Tencent-backed Indian app Gaana moved to a subscription-based model. ByteDance’s Resso app, available in India, Brazil, and Indonesia, followed suit and slid behind the paywall earlier.

SoundCloud is seeking profitability

According to sources close to SoundCloud’s investors, the company’s existing shareholders include SiriusXM and Raine Group. It was in the early stages of considering a potential investment event in 2023 or a sale within 2024.

This move by the company is said to speed up its journey to profitability. Also, it would undoubtedly fit with that concept.

In Q1 2020, SiriusXM acquired a minority stake in SoundCloud for $75 million. Coincidentally, SiriusXM eliminated 8% of its global workforce in a round of layoffs in 2023.

Conclusion

The growing popularity of SoundCloud Rap and the power of new artists to develop recognition helped SoundCloud gain enough users to stay in business. Like other streaming platforms, SoundCloud is an interactive platform that allows artists to achieve fame.

Finally, on January 8, 2024, SoundCloud was listed for sale for $1 billion. Raine Group and Temasek Holdings are two significant SoundCloud shareholders. They are said to be interviewing investment banks “about a possible auction of the company.” A source said that any potential sale is unlikely to occur quickly but later in 2024.

Is Body Armor Edge Discontinued?

Bodyarmor is a high-quality sports drink that provides excellent hydration. Mike Repole created it in 2011. It contains electrolytes, coconut water, and antioxidants. In August 2018, Coca-Cola acquired a minority position in Bodyarmor, making it the company’s second-largest shareholder after Repole.

The brand’s recent innovation is Bodyarmor Edge, launched in 2021. It combines the exceptional hydration of Bodyarmor Sports Drink with a caffeine boost to give customers an edge.

The Coca-Cola Company entirely bought body armor in November 2021. It continues to evolve as an absolute game changer in active hydration. Though the company discontinued some of the products over the years, Body Armor Edge is a premium sports drink. In this article, we will learn more about Body Armor Edge.

Sports drinks from Body Armor are “more natural

The Coca-Cola Company owns Bodyarmor SuperDrink, an American sports drink brand. The company has launched several products, including Sports, “Lyte” Sports, “Edge Sports,” and “SportWater.”

On March 17, 2020, The National Advertising Division (“NAD”) advised that BA Sports Nutrition, LLC (“BA”) discontinue several claims for its Body Armor and Body Armor Lyte sports drinks.

In point-of-sale and online advertising, the contested claims included the following:

Express claims:

1. Body Armor is described as “the more natural sports drink.”

2. Body Armor contains “more natural ingredients than Gatorade Thirst Quencher and Zero.”

3. Body Armour Lyte is “the more natural, low-calorie sports drink.”

4. Body Armour Lyte contains “more natural ingredients than Gatorade Thirst Quencher and Gatorade Zero.”

Implied claims:

1. Body armor and body armor Lyte is more natural than other sports beverages.

2. Body Armor and Lyte had more natural options than Gatorade and Zero.

3. Body Armor and Lyte have fewer artificial chemicals than Gatorade.

4. Body Armor and Body Armour Lyte have fewer artificial ingredients than Gatorade Thirst Quencher and Zero.

The launch of Body Armor Edge

Body Armor has announced the launch of Body Armor Edge in 2021. It is a high-quality sports drink that contains natural caffeine.

BodyArmor Edge is designed to provide the latest in active hydration and sports nutrition. It combines the excellent hydration features of BodyArmor Sports Drink with natural caffeine, intending to give customers a boost on and off the field.

BodyArmor Edge uses the same coconut water-based recipe as BodyArmor Edge Sports Drink. It contains over 1,000 mg of electrolytes and 100 mg of natural caffeine.

“BodyArmor has changed the sports drink industry by providing hydration options that today’s athletes want and need. BodyArmor Edge is the company’s most innovative product yet,” said Brent Hastie, President of BodyArmor, in a statement.

“BodyArmor Edge blends our tried-and-true sports drink formula with a burst of natural caffeine. It is for customers who want to get more out of their day. We are thrilled to introduce BodyArmor Edge. It is another game-changer in sports nutrition and performance within our active hydration range,” he added.

The launch comes as the brand expands and redefines the $40 billion active hydration industry. BodyArmor is the nation’s second most popular sports drink, with retail sales of more than $1 billion.

BodyArmor Edge comes in a 20-ounce bottle. It contains antioxidants, natural tastes, and sweeteners, with no synthetic colors. BodyArmor Edge is available in stores nationwide and online at Amazon in four flavors. They are: 

  • Berry Blitz, 
  • Tropical Chaos, 
  • Power Punch, and 
  • Orange Frenzy.

Discontinued Body Armor Edge products

There were no details about the discontinued products of Body Armor Edge. As per Wikipedia, the discontinued items are as follows:

  • Berry Blitz Edge
  • Orange Frenzy Edge
  • Power Punch Edge
  • Strawberry Slam Edge
  • Tropical Chaos Edge
  • Watermelon Wave Edge

However, why are these products being discontinued?

The body needs to be mentionedArmor’s strategy to overtake Gatorade

BodyArmor is stepping up its attempt to dethrone Pepsi’s Gatorade as the leading sports drink brand. It is executing it with the launch of its latest offering, BodyArmor Zero Sugar. This strategy is planned to take market share from Gatorade’s Zero Line.

BodyArmor distinguishes itself with its ingredient composition, which excludes artificial sweeteners, flavors, and dyes. In an exclusive interview with CNN, BodyArmor CEO Federico Muyshondt stated the importance of Zero Sugar, calling it the brand’s most significant introduction to date.

Muyshondt discussed the market’s potential in more detail. He noted the high customer demand in the sports drink sector for sugar-free alternatives. The new offering, which comes in four flavors, meets this need.

Muyshondt says the lack of artificial chemicals is a prominent selling feature. Thus, it is ideal for health-conscious customers and parental “gatekeepers.” He sees the launch of a sugar-free option as a natural step for BodyArmor, expanding its customer base while challenging Gatorade’s dominance.

Conclusion

BodyArmor launched Zero Sugar to stay competitive. It is an intelligent attempt to take hold of the industry. Duane Stanford, editor of Beverage Digest, believes this product will be important in changing the competitive landscape.

BodyArmor’s expansion strategy goes beyond the US market. It is coming with recent invasions into Canada, making its international debut. Meanwhile, Coke’s efforts to relaunch Powerade and Prime’s rise as a competitor show the evolving nature of the sports drink sector.

Muyshondt remains optimistic about BodyArmor’s options. He believes BodyArmor’s focus on holistic well-being and health positions it for future success. BodyArmor’s goals show the company’s desire to disrupt the status quo and emerge as a viable competitor as the beverage business evolves.

Sta-Flo Liquid Starch discontinued: who makes it?

For decades, Purex Sta-Flo concentrated liquid starch has maintained the clean, fresh, and attention-grabbing look of American clothing.

Purex Sta-Flo liquid laundry starch is a long-standing product. It adds stiffness to the natural fibres in our clothes after washing. Sta-Flo is also designed to prevent wrinkles in clothing, making ironing more accessible and faster. This results in an elegant finish for our linen and garments.

According to sources, the product, Sta-Flo Liquid Starch, is available in online stores. There is no news about its discontinuation. Still, it is listed in the brand’s website product list. In this article, let us learn more about Purex Sta-Flo liquid starch. 

How does the product work?

Sta-Flo Liquid Starch focuses on crisp clothing. Getting iron in concentrated liquid form is always simple, allowing us to create the perfect mix.

Combine Purex Sta-Flo liquid laundry starch and water in a regular spray bottle. It will give our clothing a crisp edge. For a light starch feel, use two parts water and one part starch, or blend to the desired stiffening level.

This product is ideal for blue jeans, uniforms, and work shirts. It may also be used in many kinds of creative projects.

Thus, Sta-flo is helpful for more than simply clothing. It also works well for crafts and educational projects. The Purex Pinterest board for fun liquid starch crafts lists ideas like DIY holiday ornaments and drawer liners.

About the Manufacturer

Sta-Flo Liquid Starch is manufactured by Henkel under the brand name Purex. Purex is a laundry detergent used alongside other items. Henkel North American Consumer Goods manufactures and markets this product in the US and Canada.

Purex is one of the most popular laundry detergents in North America. Purex Bleach is the company’s first product. It competes heavily with Clorox bleach. Purex Crystals, a line of in-wash “fragrance booster” items, also bears the brand name. Purex Crystals began as a fabric softener for washing machines.

In 1922, Lionel S. Precourt and his son, Ray, started making household bleach. The following year, the brand Purex was given to their bleach product. Purex started manufacturing its first dry, light-duty detergent in 1946, marketed as Trend.

Following several acquisitions, A. E. Staley Manufacturing Company’s food and home brands were acquired by Purex in 1981. This includes

  • Cream corn starch,
  • Staley Pancake and Waffle Syrup,
  • Sta-Puf fabric softener,
  • Sta-Flo liquid starch and
  • Sno Bol toilet bowl cleaner.

In 1982, Gibbons, Green, and van Amerongen Ltd., the forerunner of Leonard Green & Partners, bought Purex Industries, Inc. This deal happened through a leveraged acquisition.

In 1985, Greyhound Corporation bought Purex Industries, Inc.’s household and consumer products company to become “The Dial Corporation”. By the 1990s, Dial had discontinued the Purex Bleach product in favor of laundry detergents. In April 2004, Henkel purchased the Dial Corporation.

How did the Purex come into existence?

Beginning in the family garage, Lionel and Roy, a father-son cleaning team, used a local recipe. They created a pure bleach solution packed in amber pint jars. It was sold for a non-inflated 15 cents each.

It was 1922, and a jug of bleach usually cost 25 cents. However, Lionel and Roy wanted to produce a high-quality product while passing on savings to American families. Their native liquid bleach quickly gained popularity. It was dubbed Purex due to its precise features and ability to keep the home clean and healthy.

Because of their commitment to saving money, the family sought to build Purex over the years. They focused on making functional, everyday-need-inspired products supplied at a reasonable price.

Quality goods have kept Purex in homes across America from the Great Depression to today. It is providing a quality, clean product that everybody can purchase.

Purex is part of the Henkel family and has yet to remember who they are. Their inventive approach to providing brilliant value and quality and their passion for developing excellent laundry supplies continue to shape Purex.

Is Sta-Flo Liquid Starch available?

Despite social media claims about a supply shortage, Sta-Flo Liquid Starch is still widely accessible. It is available for anyone looking to give their clothes a crisp, long-lasting finish. Users might feel confident in its ability to keep clothes clean, fresh, and ready to stand out.

Purex Sta-Flo Liquid Starch is an ideal solution for improving the body and stiffness of natural fibers in clothing after washing. Each 64-fluid-ounce bottle of Purex Sta-Flo Liquid Starch has carefully selected ingredients, including water, corn starch, soap, sodium tetraborate, and fragrances.

These components work together to produce excellent results. Thus, it is ensuring that our clothing retains its beautiful condition.

Sta-Flo isn’t limited to laundry, either. Craft enthusiasts might also use its power for artistic purposes. Individuals can build their paint combination by mixing Sta-Flo with liquid or dried tempera paint. Thus, it is opening up a world of creative possibilities for DIY projects.

Conclusion

Despite the supply issues circulating online, Sta-Flo Liquid Starch is still an excellent choice for everyone looking to improve their clothing and crafting experiences.

Is Wendy’s spicy nuggets discontinued?

Is Wendy’s spicy nuggets discontinued? The chain’s best item for many Wendy’s customers is its spicy chicken nuggets! The spicy chicken nuggets were first offered in 2009 as a limited-market offering. Then, rapidly, it became an outstanding item. It was added to the menu nationwide the following year. They were a spice lover’s delight, just like the spicy chicken sandwich. But in contrast to the sandwich, the nuggets have this spicy combination in shareable, small bites.

2017, the chain unexpectedly pulled Wendy’s spicy nuggets from the menus. The brand cited a loss of popularity, shocking Wendy’s lovers worldwide. Fans decided to fight back to bring back this popular item.

The public’s strength finally won out. The chain confirmed on Twitter that it would certainly bring the popular fast food back. Wendy’s kept its promise in August 2019, when spicy nuggets returned to locations across the United States. This article will tell us more about Wendy’s spicy nuggets.

About spicy nuggets

According to Wendy’s website, spicy chicken nuggets are “100% white meat chicken breaded and marinated in a unique, fiery blend of peppers and spices.” In other words, we cannot order them as mild or medium. There are no specific chili peppers listed under ingredients, but the word “peppers” appears in the name description.

The only stated ingredients are salt, celery seed extractives, and paprika. The latter is likely to blame for the nuggets’ signature reddish hue and a hint of heat. Otherwise, those extra “spices” remain up for debate. These nuggets are manufactured in the same way as the chain’s normal nuggets: in a deep fryer.

Wendy’s states that all their nuggets are cooked in a blend of soybean and vegetable oils. Also, it may contain traces of corn, canola, and cottonseed oil. So they might not be the ideal option for those with particular allergies, the business claims.

Wendy’s removed spicy chicken nuggets

Fast-food fans are furious when their most beloved menu items are discontinued. In 2017, Wendy’s was the target of an attack after the company quietly removed spicy chicken nuggets from its menu.

As expected, the bitter reaction on Twitter has caused quite an uproar. Some devoted Wendy’s fans have threatened to boycott the company entirely. However, others have merely expressed disgust and dismay at the incorrect fast food choice.

In March 2017, FoodBeast explored the unusual situation. Instead, they received only a vague response. The brand provided no details on which cities, if any, still serve the flaming nuggets. As per the brand representative:

“Wendy’s Spicy Chicken Nuggets can be found in select cities nationwide, while the traditional chicken nuggets remain accessible at all Wendy’s locations. Customers who want spicy chicken nuggets can also choose our spicy chicken sandwich. Wendy’s also recently introduced the Asiago Ranch Chicken Club. It may be ordered grilled, spicy, or homestyle. Sorry, Wendy’s, but we don’t think that will cut it.”

Thus, Wendy’s discontinued its spicy chicken nuggets in early March 2017, but people had hoped that they would bring back this popular item. The fast food company had no plans to change its mind anytime soon, but the company said that a few cities still serve the discontinued menu item.

Although spicy nuggets have been removed from the menu, people ordered them off the actual menu in a few cities that couldn’t live without them. This is according to Brand Eating. Wendy’s stated that spicy nuggets are still available in the following cities:

  • Austin,
  • Dallas,
  • St. Louis,
  • Chicago,
  • Madison, and
  • Milwaukee.

The spicy nuggets are back!

Fans were not letting spicy nuggets go down without a fight. In May 2019, musician Chance the Rapper made a viral tweet to manifest the return of the flaming nuggets. Then Wendy’s began a campaign challenging followers to show how much they wanted the iconic snack back.

Two days and 2.1 million likes later, the power of the people won out. The Twitter restaurant confirmed that it would bring classic fast food back. Wendy’s kept its promise in August 2019, when spicy nuggets returned to locations across the United States.

A fast food item that generates enough buzz for a celebrity-led petition and nearly 2 million Twitter likes is undeniably significant. However, some people might wonder how much of it is hype.

So, what is unique about these nuggets? Reviewers believe it is the degree of heat. “Once the flavors of cayenne and pepper fade, you’re left with a lingering burn that stimulates your tastebuds,” says Dane Rivera on UpRoxx.

While many people agree that Wendy’s spicy nuggets are hot, not everyone likes the entire flavor.

Conclusion

The chain has yet to disclose how long the spicy nuggets will last. The website expressly notes that the spicy nuggets are only back for a limited period. Of course, some of this could be merely marketing.

So far, since the nuggets returned, the company has indicated that it has accepted the need. It’s evident in the figures, too: in 2019, Restaurant Business Online stated that Wendy’s move to reintroduce the famous snack boosted sales nationwide to their highest level in nearly four years.

There is no news on how long the spicy nuggets will be available, but it’s recommended that you eat all of that spicy chicken goodness while you can. 

Iterable Layoffs 2024: Are they still in business?

Iterable is a cross-channel marketing platform valued at $2 billion. The business is challenging Oracle and Salesforce for market share in enterprise computing. The platform simplifies relationships between customers and brands. It also attracts noteworthy clients, including DoorDash and Zillow.

Justin Zhu and Andrew Boni launched the startup in March 2013. They previously worked as engineers at Twitter and Google. According to sources, Zhu was the CEO of Iterable until April 2021, when the board replaced him with Boni.

Iterable did not report on the layoffs. In this article, we will learn more about the business.

About the company

Iterable began when the founders noticed that small businesses needed help to access advanced cloud marketing tools. Boni realized there needed to be more in the market for a platform that could deliver tailored customer experiences quickly and on a large scale.

Iterable’s primary goal has constantly been enhancing consumer and brand interactions. Also, it aims to support marketers in creating impactful experiences and turning ideas into reality. These pivotal moments continue to shape Iterable’s journey and identity.

Today, Iterable’s customer success team continues to be on the front lines, offering support and insights to the startup’s customers.”As our clients succeed, we, too, succeed. It is that simple. That’s why customer success was the first team we focused on developing at the company,” Boni stated.

“In a world that keeps changing and automating, the teams behind the tech—like customer success—drive value,” Boni stated.

Iterable reported a $2 billion valuation

Iterable fired its CEO and co-founder in 2021. A month later, in June, the company announced a $200 million Series E investment round as it prepared for an IPO within the next two years. (as of 2021)

Iterable, founded in San Francisco in 2013, enables businesses to send

  • hyper-targeted and automated messages,
  • emails,
  • push notifications, and
  • other information.

Clients include startups like Calm and more prominent companies like DoorDash, Fender Guitars, and Zillow. The company, which delivers tens of billions of messages per month and has over three billion users globally, was valued at $2 billion.

Iterable raised $50 million in Series C funding in March 2019, followed by a $60 million Series D round in December 2019.

According to Boni, who became CEO in May 2021, the company is preparing for an initial public offering within the next 18–24 months.

Iterable’s funding round was scheduled to be announced in mid-April. However, later that month, it terminated Zhu for “many violations of Iterable’s Employee Handbook, policies, and values by Zhu,” according to a spokesperson. The representative declined to go further on the root cause, but he stated that Iterable’s board “took immediate action upon knowing of the issues.”

Iterable is hiring many employees

Iterable’s success is driven by its commitment to fundamental principles such as balance, trust, humility, and keeping a growth mindset. Therefore, Boni considers them while hiring and increasing the number of his employees.

“Every single iterator, what we call employees, is smarter than me in one way or another and brings fresh ideas to the table,” Boni stated. “I’m always challenged and learning. It keeps me longing for more. Iterable’s success stems from the fact that we are constantly working with the smartest people we know.”

When it comes to recruiting and maintaining employees, Boni prioritizes diversity. Iterable’s recruiting staff uses inclusive and gender-balanced language. The firm sources employees directly from minority populations in the software industry and additionally provides quarterly workshop training on unconscious bias.

Iterable selected Markita Jack as a human resources executive to show his dedication to diversity. She had over 17 years of experience.

“I’m dedicated to forming a team that is diverse in thought, background, and perspective,” Boni stated. “This approach is essential in male-dominated fields such as technology, where creativity and iteration are valued. Creating a company that reflects the great diversity of our customers, suppliers, and communities is critical.”

Conclusion

Iterable recently surpassed $200 million in annual recurring revenue. The business also noted that the AI-powered communications platform added 37 new features in 2023. It is “making it the 

Iterable is the most potent AI offering in the marketing automation space,” Iterable said. Iterable’s energy is fueled by its continued global growth.

The company’s clientele comprises more than 1,200 brands from 54 countries. “Marketers used Iterable to provide over 200 billion cross-channel messages. Also, they executed nearly 3 million campaigns last year alone,” the business stated.

This massive outreach addressed a varied user population, with over 8 billion customer profiles worldwide. Iterable activated over 1.8 petabytes of data and managed over 1.5 trillion API calls last fiscal year. Thus, it shows its unmatched capacity and top-tier performance in the ever-changing customer engagement environment.”

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Danone Layoffs 2024: have they closed the factory with 157 employees?

Danone S.A. is a French multinational food-products firm headquartered in Paris. Danone has announced a transformation plan that unions worry could result in 450 job losses across Europe. Also, Danone stated in January that it would be closing the factory, which employed 157 people.

Danone, a leader in the food and beverage business, employs about 90,000 people and has products available in more than 120 markets. Its sales in 2023 totaled €27.6 billion. Forbes has recognized the company as one of the best employers and top companies for women in 2023.

Since Danoner is a people-centric organization, its employees are regarded as its most valuable resource. So, why did the business lay off its employees? The article explains further.

Danone’s Digital Investment

Danone marked the 40th anniversary of its Parets del Valles factory over a year ago. It said it planned to invest €6.7 million in digitizing the factory.

Danone described the facility as “strategic” and a “motor for change.” It is producing products such as Actimel and Danacol. It is also Europe’s first factory to make dairy and non-dairy alternatives.

Last year, the facility produced 132 dairy and non-dairy items combined. Over 20 percent of its products are exported to Portugal, the U.K., and Ireland.

Danone closed the factory with 157 employees

Danone stated on January 12, 2024, that it will close its factory in Parets del Valles, just north of Barcelona. This decision was taken to “streamline” operations and “gain efficiency.” The factory will close, and it will affect 157 workers.

The business has agreed to initiate a conversation about re-industrializing the factory. At the same time, the unions are rejecting the proposal and urging Danone to improve its plan.

According to the business, the factory was closed “after a long period of study and analysis.” The company vows to “drive reindustrialization to preserve the area’s industrial continuity and reduce the impact on employment.”

Danone further highlighted that Spain is a “strategic market.” It stated that it would keep its commitment to keeping it that way.

The unions, who heard the news, expect protests to stop the closure. Union sources told reporters they are meeting with Danone representatives to get all the information.

In a statement, the union CCOO “categorically” criticized the closure. They are also urging the multinational to “reverse course” and instead sit down for talks with the workers to guarantee job security. Politicians have also expressed surprise and support for the probable shutdown.

Reactions after the closure announcement

The mayor of Parets del Valles, Francesc Juzgado, expressed disbelief at the news. He claimed that Danone was “unaware of the collateral damage” of the closure and that 60% of the employees originate from Parets del Valles.

“Not only are 157 workers affected directly, but a whole industrial chain of suppliers and services,” stated Juzgado.

The Catalan government expressed sadness over the French multinational’s decision and solidarity with the workers. It plans to meet with Danone “in the coming days” to secure the best possible outcome of the negotiations.

Meanwhile, the Spanish Ministry of Industry said it would ” contact the affected workers” and monitor reindustrialization plans.

Additional layoffs at Danone

On March 20, Danone revealed the transformation plan for trade unions serving Danone employees throughout Europe. The business introduced a new ‘Social Pact,’ according to the trade union IUF. The IUF has asked Danone to disclose details of its recent transformation plan. In this plan, the unions fear it may result in 450 job losses across Europe.

Danone proposed a project at this meeting explaining its desire to “accelerate the technological revolution.” This is to make the business more fluid and competitive and to offer attractive, proactive career paths. The plan also stated that the company intends to shift workers to four European service centers, notably two in Poland.

The IUF and its subsidiaries are calling on Danone:

1. To guarantee no forced redundancies due to roles leaving or being relocated to these service locations.

2. To discuss opportunities for all workers whose positions are at risk. So that they can maintain suitable alternatives within the company if they wish.

3. To give additional details about the newly announced “Social Pact.” 

The Social Pact is Danone’s updated version of its “double economic and social strategy” to date. It aims to upgrade the expertise of a large part of Danone’s worldwide workforce in the face of future job changes.

According to IUF General Secretary Sue Longley,

“We have heard references to Danone’s new “Social Pact,” but they are only short statements. It is now time for Danone to lay out the content, objectives, and timeline for this “Social Pact.” All stakeholders must negotiate any deal, including Danone’s thousands of employees and trade unions.

Conclusion

Thus, the union has also asked the company to explore options for every employee whose jobs are threatened. This is to find suitable alternative employment for those affected within the company. Furthermore, it has asked for further specifics and data about the ‘Social Pact.’

The IUF supports trade unions in the food, agriculture, and hospitality sectors. It now has over 400 affiliated unions from around 130 countries.

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Sega Layoffs – Is Sega still in business?

Sega, part of Sega Sammy, has joined a list of video gaming companies recently declaring layoffs. Sega announced the layoffs after selling one of its development facilities.

Sega’s newest wave of layoffs will affect 240 employees. According to the firm, this will involve Sega Europe, Creative Assembly, and Sega Hardlight employees.

According to recent news, Sega Hardlight will be the least affected by the layoffs. Instead, Sega Europe and Creative Assembly will take on most of the layoffs. In this article, we learn about the layoffs at Sega.

DiscontinuedNews is impartial and independent, and every day, we create distinctive, world-class programs, news, and content that inform, educate and entertain millions of people worldwide.

Sega plans to sell Relic Entertainment

Sega is selling “Company of Heroes” developer Relic Entertainment and laying off 240 workers from its European and U.K. teams. Thus, Sega became the latest video game firm to cut its workforce in 2024.

Sega stated the following in a document filed with the Tokyo Stock Exchange on March 28, 2024: 

“The business environment related to the customer area, particularly in the European region, has been changing rapidly. This includes an impulsive decline in COVID-19 stay-at-home demand. Also, an economic slump happened due to inflation and lower profitability.” 

“We have decided to implement structural reform at our European bases. This is to adapt to these changes in the environment quickly. Also, it will improve profitability.”

Sega has also been taking into account the following:

  • a review of the medium-term lineup,
  • optimization of fixed expenses,
  • improvement of investment efficiency, and
  • review of the development/sales structure and management system.

As a result of the transaction, Relic, based in Vancouver, will become an independent studio funded by an outside investor. It will also continue to work on its current products, including “Company of Heroes 3.”

Relic issued a statement on X that read

“To our fans, we want to reassure you that we will continue to support our games, including ‘Company of Heroes 3’. We are looking forward to the 1.6 release in April. It will include fresh content and upgrades requested by our community.”

The Sega layoffs and Relic sale were announced on the same day. It was reported that more than 100 employees at Sega America accepted the first union contract at a major game company. It includes the conditions for annual wage hikes and layoff warnings.

Sega employees secured a union contract

Employees at Sega of America have secured a union contract. A few months after several video game company employees were affected by a wave of layoffs, the contract granted wage rises. This makes them the first significant U.S. video game company employees to approve a union contract.

The deal covers around 150 Sega America employees who are members of the Communications Workers of America. It includes yearly raises based on a labor union statement.

The minimum annual salary increases will be 4% in 2024, 3% in 2025, and 2.5% in 2026. The contract also includes layoff protections, including advance notice of job losses and severance pay for permanent layoffs, which have rocked the gaming industry in recent months.

Workers will also be given advance notice of any intended use of A.I. in the workplace. The company promises to continue hybrid work for at least six months and codify perks. These include an annual bonus scheme, retirement benefits, health insurance, and more.

Last year, Sega America workers opted to create a union, the fifth video game union in the United States.

Sega employees were also let off this year, slashing 61 staff in early March. After talks with the company, the Sega union tweeted that it could double the number of saved positions and pay severance to its temporary workers.

Sega Layoffs

Sega will cut 240 jobs across its European operations and sell off Company of Heroes developer Relic Entertainment as part of a cost-cutting plan.

Most job reductions will occur at Total War’s developer, Creative Assembly, and the publisher’s Sega Europe office. These changes follow previous cuts at the UK-based Creative Assembly in 2023 following the cancellation of live-service shooter Hyenas.

As mentioned, Relic will become an independent studio with the support of an unknown “external investor.” The developer has also experienced layoffs, with 121 employees being laid off in May 2023.

In an email to Sega employees, the company’s European head, Jurgen Post, apologized. It’s because they made this news public before some employees personally heard about the job losses.

“Due to the nature of this news and our legal obligations in Japan, we have been unable to provide any details to you until now,” Post stated. “That is not good news, as it implies that some of you may have already read about this on social media or in the media before receiving this email. If this is the case, I apologize.”

“Change must be made to safeguard the future of our games business. Also, this is to ensure that we are well placed to offer the best possible experiences to our users in the future,” he added.

Conclusion

Relic Entertainment has made a redundancy following its sale to Sega. The total number of employees who were let go was not specified in the studio’s LinkedIn announcement. However, Robyn Smale, an external development producer, stated that the decision affected 41 people.

“Letting employees go was not a simple choice. It was made purely to offer Relic the best possible chance to survive in an ever-changing industry,” according to the company.

“We are working closely with people affected, offering severance payments, extra benefits, and outplacement help. We sincerely apologize to those we are saying farewell to. We thank you for everything you’ve done for our studio and projects, and we wish you all the best,” the company said.

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Is IHOP closing stores 2024?

Applebee’s owner has revealed that the company will close 25 to 35 stores nationwide before the end of the year. Vance Yuwen Chen, the CFO of Dine Brands Global, owns Applebee’s and the breakfast chain IHOP. He indicated in February 2024 that Applebee’s stores would close.

However, Applebee’s president, Tony Moralejo, insists that these closures do not indicate a failing business. Amidst the 25 to 25 Applebee’s closures this year, around 25 IHOP outlets will open, according to Moralejo during an earnings call.

Chen and Moralejo cited them, and Moralejo cites a new reason for these closures. Also, Moralejo ensures that the closures will not be repeated. Whether IHOP is closing its stores? Let us dive into the article to learn further.

DiscontinuedNews is impartial and independent, and every day, we create distinctive, world-class programs, news, and content that inform, educate and entertain millions of people worldwide.

About IHOP

The International House of Pancakes, most widely known as IHOP, has become popular throughout the world for its delicious sandwiches, burgers, and pancakes. IHOP began operations in 1958 in Burbank, California. Today, IHOP locations can be found all over the world. Their menu offers affordable breakfast essentials you can rely on every time you visit, regardless of where you are.

In 2007, IHOP paid $2.1 billion in cash to buy back shares from Applebee’s stockholders. The buyout was completed on November 29, 2007, and IHOP became DineEquity on June 2, 2008.

Dine Brands now owns IHOP Restaurants LLC. The business was formed after IHOPupurchasedlApplebeedependent franchisees control 99% of the stores.

Dine Brands revealed in March 2024 that it was looking into Applebee’ s-IHOP dual-branded restaurants over the next 12–24 months. It planned this after successfully launching prototypes in international markets.

Applebee’s plans for closure in 2024

As stated, Applebee’s and IHOP are fast-casual restaurants owned by Dine Brands Global. It is now set to close several of its locations in the United States in 2024. During Applebee’s fourth-quarter earnings call on February 29, President Tony Moralejo disclosed the actual figure.

During the call, Moralejo stated, “We’re projecting 25 to 35 net less domestic Applebee’s restaurants.” He also mentioned that up to 25 new IHOP locations will open this year.

“With our new development strategy in place, we are confident in our capacity to continue to open up new restaurants. Also, we will expand the footprint of our brands over time,” he added.

In 2017, Applebee’s closed over 100 restaurants nationwide. During the results call, Dine Brands CFO Vance Yuwen Chang stated that the restaurant company will close 33 stores in 2023. In contrast, IHOP set up 46 new restaurants in the United States last year. In total, 17 of them opened during the company’s fourth quarter.

“I will stress that these closures are not indicative of struggling franchisees. They’re the signs of troubled trade areas,” Moralejo explained. “And I can guarantee that our leadership team is using every lever to reduce the adverse effects of closings.”

According to Moralejo, “Applebee’s is an established brand. It is normal to have closures with shifting trade areas and franchisee contract expiration.”

The goal of Applebee’s

Everyone has seen Taco Bell and KFC pairing or Auntie Anne’s and Cinnabon. There may be another restaurant with two brands in the US dining market.

According to an earnings call on February 28, Dine Brands Global is considering combining Applebee’s with IHOP.

Dine Brands hopes Applebee’s will resume growth, the business stated on its earnings call. Due to the high cost of creating an Applebee, Dine Brands is “assembling a prototype” for an alternative.

According to the company’s earnings call, revenue from joint restaurants might be double that of independent restaurants. This is because the menus of the two restaurants include items for every time of day, including boneless wings at night and pancakes for breakfast.

Coming back, the issue for any restaurant company that is thought to be struggling and closing outlets is that there is usually some truth mixed in with the lies. Rumors circulated on social media claiming Applebee’s and IHOP were closing specific locations or going out of business altogether.

IHop is quite famous nationwide, with 1,697 locations as of December 13, 2023. Applebee’s closing of more than 100 locations in 2017 was the last major shop closure for the chain. During a second-quarter earnings call, Richard Dahl, interim CEO of Dine, stated that the shutdown was “long overdue.”

According to Moralejo, Applebee’s 2024 closure rates will be 1-2%. It is usual for a brand to grow with age. “Our goal is to resume net unit growth in the years ahead by implementing a new value-engineered prototype. Also, we maintain our focus on increasing. 

top-line sales while improving the margins of our franchisees.”

Applebee’s still operates over 1600 locations worldwide, whereas IHOP has over 1700 sites worldwide.

Thus, Dine Brands Global has been exploring combining Applebee’s with IHOP to reshape its strategy. The firm began testing its hybrid Applebee’s and IHOP concepts earlier this year. It has now launched eight sites, including one in Mexico.

IHOP and Applebee’s share the same structure and back-of-house areas, such as the kitchen. This is for this hybrid to function successfully. Customers can sit on either the IHOP or Applebee’s side. However, there will be discrete doors inside that will allow them to move between the two restaurants.

John Peyton, CEO of Dine Brands Global, feels that this hybrid approach reflects the future of restaurants. Peyton told,

“During breakfast, when there will be more IHOP customers, they can be seated in the Applebee’s area, and vice versa at dinner. It’s an excellent chance since the two brands are complementary.”

According to Peyton, the combined businesses in the eight locations make twice as much money as the individual restaurants. Dine Brand Global will introduce additional hybrid models around the country by 2025.

IHOP-Applebee’s Combo expanding Internationally

There is already an IHOP-Applebee combo for people who want a pancake stack with a dollar on the side. Dine Brands CEO John Peyton says the firm recently opened its eighth IHOP-Applebee’s in Leon, Mexico.

At existing international sites, the two brands share a back-of-house and a combined front-of-house for diners. Peyton stated that with the international prototypes, the business is “gaining insight and expertise as we consider introducing this concept in the US.”

Peyton stated on its earnings call that Mexico is one of the brand’s largest international markets. In an email, Peyton said, “We will keep an eye on the success of this test concept. Also, we will explore ideas for further expansion in the US in specific locations. This will be done if and when it makes sense to do so.”

Other companies are also considering the concept of joint restaurants. Focus Brands owns several of the combination fast food outlets seen by customers.

In January 2023, Focus Brands stated that these combined concepts are the future of fast-food restaurants. It said it had 175 of these restaurants in its portfolio, with another 65 on the way.

Focus Brands also saw the possibility for profit. Combination sites enabled restaurants such as Auntie Anne’s and Cinnabon to expand outside malls and into busier streetside locations.

Conclusion

To sum up, the casual restaurant brand closed 46 sites last year. Tony Moralejo announced that an additional 35 locations would be closed. He described the decision as “extremely difficult” and “the final option.” There will still be around 1,500 Applebee’s in America, showing that the business is growing. Still, to reduce expenses, underperforming stores must be closed.

Applebee’s stores in Antioch, California, and Waco, Texas, shuttered earlier this year, while the one in Hudson, New York, was planned for closure in May 2024. Employees there will be offered other positions within the company.

However, Dine Brands plans to test new things to improve sales. One of the goals is to start creating combo Applebee’s-IHOP outlets next year, given that they also own IHOP. There needs to be information on which Applebee’s will close in the coming months.

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Is Evinrude still in business?

The boating industry was shocked when it was announced in May 2020 that iconic “Evinrude Outboard Motors” would cease production immediately. Bombardier Recreational Products is a Canadian parent company. It purchased the struggling company, then known as Outboard Marine Corporation, in a post-bankruptcy transaction in 2001. It issued a statement blaming COVID-19 for making it impossible to continue production.

An announcement that caught the boating community off guard arrived. One of the world’s leading outboard motor manufacturers will go out of business!

Now, Evinrude Outboard Motors has been gone for several years. Is there any chance the parent firm, BRP, would bring the brand? In this article, we learn everything about Evinrude motors.

DiscontinuedNews is impartial and independent, and every day, we create distinctive, world-class programs, news, and content that inform, educate and entertain millions of people worldwide.

When did the business begin?

Evinrude started making boat engines in Milwaukee, Wisconsin, in 1907. The business remained there throughout its existence. Evinrude came up with the concept of a removable outboard motor. However, a century later, four-stroke outboard motors were dominating the market. The company manufactured only two-stroke engines.

The four-stroke engine was cleaner. As emissions rules tightened, Evinrude explored various ways to stay ahead. Its last two-stroke E-TEC engines employed direct-injection technology, making them as clean as four-stroke engines. Evinrude further claimed that its maintenance expenses are 50% lower than those of a four-stroke engine.

Two-stroke engines produce more emissions but operate at higher RPMs. As a result, they wear out more quickly than four-stroke engines. A four-stroke engine also has 50% higher fuel efficiency. Combined with the fact that it is 90% cleaner, the drawbacks outweigh the benefits of using a two-stroke engine.

What happened to Evinrude?

Bombardier Recreational Products (BRP) is the parent company of Evinrude Motors. In May 2020, it announced the end of production of the E-TEC and E-TEC G2 outboard engines. Instead, the firm plans to expand its boat brands and create technology and innovation for other maritime products.

The announcement surprised Evinrude’s then-jobless global workforce of 650. Most of those work at the company’s factory in Sturtevant, Wisconsin. Some people working were already on leave when a recorded phone message informed them that their positions had been removed. This is as per Scott Martin of Clewiston, a professional bass angler and 20-year Evinrude pro team angler.

This decision took into account the impact of COVID-19. “Our outboard engine business has been severely affected by COVID-19. It is forcing us to discontinue production of our outboard motors right away,” stated Josee Boisjoli, President and CEO of BRP.

“This business segment has already had certain challenges. Also, the present situation has forced us to take action. We will focus our efforts on new and creative technology and the development of our boat companies. We continue to see significant opportunities to alter customers’ on-water experience.,” he added.

BRP discontinues its outboard motor business

In 1909, Evinrude built the first commercially successful outboard engine. In 2019, the company celebrated 110 years of innovation. Evinrude’s engine lineup varied from 3.5 to 300 horsepower. According to Jose Boisjoli, the COVID-19 crisis was the last punch for the failing brand.

Following the decision to stop supplying E-TEC and E-TEC G2 outboard engines, the business entered into an arrangement with Mercury Marine to maintain its boat packages and keep supplying outboard engines to BRP’s boat brands.

In February 2020, the boating industry met with Tracy Crocker, the president and CEO of BRP Marine, at the Miami International Boat Show. He appeared optimistic about the future of Outboards and Evinrude.

Crocker states, “There has likely been more innovation in the last four years than in the previous 14.” “When we allocate capital, we look for the best ROC we can get. Also, his segment is highly appealing. And, by the way, we still feel like we’re only getting started.”

“We are the only company with direct injection technology throughout our range. We use digital technologies across our entire line. And we believe we’re doing a better job of blending the motor into the entire boat.”

The choices will affect 650 employees worldwide. The company stated that during this process, it intends to extend its influence in the pontoon and aluminum fishing sectors.

It will also combine Alumacraft’s activities from two locations into one in St. Peter, Minnesota. The Arkadelphia, Arkansas, facility will be closed.

BRP also manufactures

  • Ski-Doo and Lynx snowmobiles,
  • Sea-Doo watercraft,
  • Alumacraft,
  • Manitou,
  • Quintrex,
  • Stacer,
  • Savage boats and
  • The Rotax marine propulsion system.

BRP said that it has reoriented its marine division to focus on expanding its boat brands through new technologies and innovative products. They said,

“We will cease production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility will be converted for new projects as we aim to provide customers with an outstanding water experience.”

“We will keep supplying customers and our dealer network with service parts. We will fulfill our manufacturer’s limited warranties and provide inventory management programs. These decisions will affect 650 employees worldwide.”

“We will use our R&D resources to improve the boating experience with distinct new marine products. It includes Project Ghost, the next generation of engine technology, and Project M, the next generation of pontoons. Both of which we expect to change the industry.”

“Finally, we will combine Alumacraft’s operations from two locations to one. All Alumacraft operations will be relocated to St. Peter, MN, and our Arkadelphia. The AR facility will be permanently shuttered.”

“In addition, we plan to upgrade the boat production facilities. This is to change manufacturing locations and enact the modularity model, which has been applied elsewhere. This shift aims to increase production and efficiency while allowing us to respond more quickly to demand.”

BRP took a long time to halt production

The Evinrude brand of outboard motors has been losing money for many years. It appears that BRP waited to see which way the market would move. However, the direction is clear. Apart from the possibility of restoring the Evinrude name for a series of electric outboard engines, the 115-year-old moniker appears to be dead and buried.

The free market decides whether products survive or fail in most situations. Legacy outboard motor firms, such as Mercury Marine, have shifted to four-stroke engines and are performing well. Companies that chose to stay the same, such as Evinrude and Johnson Outboard Motors, could not survive. So, Evinrude does not see any compelling reason for reviving the brand.

Is it possible for Evinrude to rebrand Rotax engines?

BRP is doing well with its leisure lines, including Ski-Doo, Sea-Doo, Can-Am off-road quads and trikes, and Alumacraft boats. Its engine products include the Rotax brand for boats, karts, snowmobiles, and aircraft. It can bring back the Evinrude brand with rebranded Rotax engines.

Instead, it has agreed with Mercury Marine to supply outboard engines for its boat packages. It is also increasing its pontoon and aluminum boat products.

BRP already produces two Rotax four-stroke three-cylinder engines for the Sea-Doo range. Since Rotax is well-known in this market, rebranding or manufacturing new Evinrude products makes little sense.

Conclusion

However, the story of Evinrude’s downfall is far more complex than COVID-19 economics. For decades, the brand struggled to establish its two-stroke options. In the meantime, Mercury Marine and Mercury Racing in Fond du Lac, Wis., were introducing game-changing four-stroke products. It was recently a V-8 outboard series that had become the key platform for future releases.

Fred Kiekhaefer, the former president of Mercury Racing, and his colleagues saw the future. “The future was undoubtedly four-stroke outboard engines.”

He claimed, “I argued internally at Mercury that simply four-stroke technology would succeed with long-term emissions compliance. Luckily, Mercury pursued four strokes and executed them perfectly. BRP was kept to two strokes. In my opinion, that decision gap killed the Johnson brand years ago and continues to harm Evinrude. COVID-19 is the last nail.”

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