Have Milky Way Crispy Rolls Discontinued? Yes, Milky Way Crispy Rolls have been discontinued last year. Fans were dismayed when they discovered this beloved chocolate treat had been discontinued. These crispy wafer biscuits were a favorite among chocolate enthusiasts, covered in milk chocolate and filled with a light whipped filling.
Milky Way is a brand of chocolate-covered confectionery bars. It is made and marketed by Mars, Incorporated. There are two types.
The US Milky Way bar, also known as the Mars bar worldwide (including Canada). Another is the global Milky Way bar, sold as the 3 Musketeers in the US and Canada. (In Canada, neither bar is labeled as Milky Way.)
Milky Way discontinued chocolate bars can evoke a sense of nostalgia and excitement when rediscovered. If you’re missing an extinct chocolate bar, you’re not alone. Chocolate enthusiasts were heartbroken when Milky Way Crispy Rolls appeared to have disappeared from store shelves in 2022.
In response to the rumors, a spokesperson for Mars Wrigley UK stated. “While Milky Way Crispy Rolls are unavailable right now. As they are no longer in production. We’re pleased to offer many delicious alternatives, such as Milky Way Magic Stars, Maltesers, and Mars. The love for Milky Way Crispy Rolls has been remarkable, and we’ve taken note.”
Both B&M and the Co-Op confirmed that they no longer stock them. Poundland was believed to be one of the few stores selling Crispy Rolls. It has also been confirmed they are not stocking them anymore.
Reasons for Discontinuation
Milky Way Crispy Rolls was a long-time favorite in the UK. It combined creamy nougat and crispy cereal, all enveloped in delicious milk chocolate. Its distinctive blue packaging was a common sight on store shelves and in candy aisles. Its attractive packaging made it a top choice for many.
However, the company behind Milky Way Crispy Rolls is Mars Incorporated. They recently revealed why they stopped making them. They clarified that this choice resulted from thoroughly reviewing their product lineup. It indicated that it wasn’t made lightly.
In their statement, Mars Incorporated expressed gratitude to the devoted fans. They also stressed their commitment to continuously innovating and adapting their product offerings so that they can match changing consumer preferences.
One significant factor contributing to the discontinuation is – the changing consumer preferences. Health-conscious choices and growing demand for snacks have reshaped the snack industry. While Milky Way Crispy Rolls were beloved for their taste. They may not align with these shifting trends.
Consumers are increasingly looking for snacks lower in sugar. Also, they are searching for snacks that contain natural ingredients and offer nutritional benefits. These changing tastes have prompted many companies to reconsider their product lineups.
Impact on Milky Way Crispy Rolls Fans
Milky Way Crispy Rolls have left fans disappointed as they’ve been discontinued. This beloved chocolate and wafer snack was cherished by many. But couldn’t escape being removed from store shelves.
Despite offering many alternatives, dedicated fans are rallying for a comeback. An impassioned petition has been launched, expressing disappointment at the discontinuation. The petition highlights the product’s popularity and low-calorie appeal, urging Mars Chocolate to reconsider.
The petition also suggests expanding the product’s availability to more stores. It is believed that it would boost its popularity even further. At the time of writing, nearly 1,800 signatures have been collected. It indicated strong support for the return of Crispy Rolls.
It remains to be seen. Whether these efforts and business suggestions will convince Mars to return the Crispy Rolls from their “galaxy far, far away.”
Some chocolates hold a special place in the hearts of fans. While for many chocolate lovers, Milky Way Crispy Rolls are one of those cherished treats. These discontinued chocolate bars and other bars are deeply missed by enthusiasts.
The longing for Milky Way Crispy Rolls is so strong. A dedicated fan, Jack Taylor, started an online petition on Change.org. This petition has already gathered over 7,500 signatures. The goal is to reach 10,000 signatures. In the hope that this will grab the attention of Mars, the company behind the Milky Way.
Jack’s petition emphasizes the disappointment surrounding the discontinuation, especially considering the treat’s popularity. He points out that it was frequently sold out in stores. Besides, it raised questions about why larger supermarket chains didn’t carry it.
Jack describes the unique appeal of Milky Way Crispy Rolls. Highlighting their distinctive creamy filling with a wafer coating in Mars chocolate. It sets them apart from the classic Milky Way.
While the petition gains traction on social media, Jack’s ultimate objective is clear. It is “To persuade Mars Confectionery to bring back Milky Way Crispy Rolls.” Supporters of the petition express their frustration at the discontinuation. While some passionately declare it the best chocolate bar on the market.
The petition’s comments section is filled with testimonials from Milky Way Crispy Roll enthusiasts. They shared their love for the product and how its absence has affected them. Some express dismay, while others say they can’t imagine life without it.
The passionate call for the return of Milky Way Crispy Rolls continues. It is driven by a strong community of fans eager to see their beloved chocolate bar back on store shelves.
The Reactions Of Fans
Milky Way Crispy Rolls’ discontinued news has stirred strong emotions among its dedicated fans. Social media platforms are stuffed with posts and tweets. These express nostalgia for the beloved treat and disappointment over its discontinuation.
One Twitter user, @ChocoholicUK, shared his sorrow. He said, “Milky Way Crispy Rolls were my guilty pleasure. I can’t believe they’re gone! #BringBackTheCrispyRolls.”
Another user, @SweetToothEmma, said, “It’s a sad day for candy lovers. I’ll miss those heavenly bites of nostalgia. #MilkyWayCrispyRolls.”
The overflow of sentiment underscores the special place that Milky Way Crispy Rolls held in the hearts of many.
Milky Way Crispy Rolls Alternatives
If you still need Milky Way Crispy Rolls. Many tasty options can curb your sugar cravings:
- Milky Way Magic Stars: These are bite-sized chocolates with a creamy center and crisp shell. You can find them in the UK and Europe.
- Maltesers are malted milk balls coated in chocolate and available in the US and the UK.
- Mars: A classic chocolate bar featuring nougat and caramel filling, available in the US and the UK.
- Kinder Cards: These are wafer biscuits filled with a creamy center. It is similar to Crispy Rolls.
- Tago Wafer Rolls: Crispy wafer rolls filled with chocolate cream. It offers a comparable experience to Crispy Rolls.
- Home Bargains Choc Rolls: Chocolate-covered wafer rolls similar to Crispy Rolls.
While Milky Way Crispy Rolls may no longer be in production, you can explore these alternatives to find a new favorite treat.
Can You Still Buy Milky Way Crispy Rolls?
Fans searching for their favorite Milky Way Crispy Rolls might be disappointed as the product appears to have vanished from store shelves. B&M and the Co-Op have confirmed they no longer carry them.
Online, major supermarkets like Tesco and Sainsbury’s don’t offer them. Even Amazon is out of stock. At the same time, Milky Way Crispy Rolls are still listed on the Poundland website. They can’t be purchased online, so shoppers need to visit their local store. However, Co-op’s website still offers a multipack box for £1.30 each. But it’s essential to act fast due to the high demand for any remaining stock.
However, there’s good news for those craving a taste of nostalgia. Some lesser-known confectionery websites have these discontinued goodies available for purchase.
Shoppers excitedly shared their discovery on Facebook. On the other hand, many expressed their delight at the prospect of enjoying Crispy Rolls again. But there’s a catch – these bars come at a premium price.
For those who want to stock up, Sweettreatsandpartyfavours.co.uk offers a box of 24 for £30, which comes to £1.25 per bar. However, delivery costs an extra £4.45, making the total £34.45 for one box.
Belito offers a slightly cheaper option at £10.70 for a box of 24, working out to 44p per chocolate bar. Remember there’s a delivery fee of £6.75, bringing the total to £17.45.
While most supermarkets no longer carry Milky Way Crispy Rolls. Still, some lucky shoppers claim to have found them in local newsagents and B&M stores.
The Future of Milky Way Crispy Rolls
While the discontinuation of Milky Way Crispy Rolls in the UK may disappoint some, Mars Incorporated has assured consumers that they’re actively developing new and innovative products so that they can meet changing preferences.
In the world of confectionery, companies must adapt to remain relevant. Mars Incorporated’s commitment to innovation. It suggests exciting developments are coming for candy enthusiasts in the UK.
The end of Milky Way Crispy Rolls marks the close of a beloved era. In comparison, fans may feel a sense of loss. It’s important to recognize evolving consumer preferences. Mars Incorporated’s dedication to innovation ensures the candy world will keep evolving as it offers new treats for generations.
For those cherishing Milky Way Crispy Rolls’ memories. It’s time to say goodbye to Milky Way Crispy Rolls. It is better to look forward to the exciting confectionery creations the future holds.
The Wrap
Milky Way Crispy Rolls, discontinued by Mars Wrigley UK. This news has left loyal fans disappointed. Fans want them to be back again in the market. The petition’s launch reflects their desire to see the beloved treat return. However, the company has confirmed its discontinuation. Instead, Mars Wrigley UK suggests appealing alternatives. Including Milky Way Magic Stars, Maltesers, Mars, and Kinder Cards. While the classic Crispy Rolls are no longer in production. The company acknowledges the deep affection fans hold for them. It indicated the possible future developments.
In a nutshell, though, we bid Milky Way Crispy Rolls farewell. There’s still a world of delightful alternatives to explore for chocolate enthusiasts.
