Is KVD Shade and Light Eye Palette Discontinued?

Is KVD Shade and Light Eye Palette Discontinued? Once a beloved makeup product by many, the Kat Von D Shade and Light Eye Palettes have unfortunately been discontinued.

This eyeshadow palette was known for its versatile range of neutral shades and buttery smooth formula, making it a go-to for many makeup enthusiasts.

The announcement of the discontinuation of the Shade and Light Eye Palette was met with disappointment by fans of the product.

While the brand has not officially stated the reasons for discontinuation.

It is speculated that the decision was made as part of Kat Von D’s departure from her namesake brand and the subsequent rebranding of the company as KVD Beauty.

Reasons behind KVD Shade and Light Eye Palette Discontinuation

The KVD Shade and Light Eye Palette has been discontinued due to a change in the brand’s ownership and the controversy surrounding the founder, Kat Von D.

In January 2020, Kendo Holdings, a subsidiary of LVMH, acquired the brand and announced that it would be rebranding as KVD Vegan Beauty. This move came after Kat Von D stepped down from the company and sold her shares to Kendo.

The decision to discontinue the Shade and Light Eye Palette was likely part of Kendo’s efforts to rebrand and distance the brand from Kat Von D.

Who had been the face and namesake of the brand since its inception? The controversy surrounding Kat Von D significantly influenced the decision to discontinue the palette. In 2019, she faced backlash for her anti-vaccine views and association with known anti-Semitic figures. 

This led to calls for a boycott of the brand, and many customers vowed to support it no longer.

Furthermore, Kat Von D has been accused of promoting animal testing and using non-vegan ingredients in her products. 

Which goes against the brand’s image as a cruelty-free and vegan beauty brand. The Shade and Light Eye Palette was a cult favorite among beauty enthusiasts. And was known for its versatile range of neutral shades that could create various eye looks. 

However, the decision to discontinue the palette was likely made to distance the brand from the controversial founder.

And appeal to a wider audience of consumers who prioritize values like inclusivity, sustainability, and transparency.

Despite the discontinuation of the Shade and Light Eye Palette, KVD Vegan Beauty continues to offer a range of eyeshadow palettes:-

Including the Lolita Por Vida Eyeshadow Palette and the Edge of Reality Eyeshadow Palette. 

The brand has also tried to improve its image by focusing on its commitment to vegan and cruelty-free products. 

We are launching initiatives like the KVD Beauty Collective, which celebrates diversity and inclusivity in beauty.

Alternatives for KVD shade and light eye palette

Despite the discontinuation of the Shade and Light Eye Palette, fans of the brand can still find a range of other eyeshadow palettes and products offered by KVD Beauty. 

These include the True Portrait Foundation, which has received positive reviews for its lightweight and buildable formula.

The Alchemist Holographic Palette contains four multidimensional shades that can be used as highlighters or eyeshadows. For those still seeking a similar range of neutral eyeshadow shades, several alternatives are available on the market. 

The Urban Decay Naked Palette, which also offers a range of neutral shades, has been a popular choice for many makeup enthusiasts for years. Another option is the Tarte Tartelette Amazonian Clay Matte Eyeshadow Palette, which features 12 matte shades in warm and cool tones.

If you are a Shade and Light Eye Palette fan and are struggling to find a suitable replacement, don’t worry – there are still options out there for you. 

It’s important to remember that makeup trends and products are constantly changing.

While it may be difficult to let go of a beloved product, new and exciting products may be out there waiting to be discovered.

Can I find the discontinued KVD Shade and Light Eye Palette?

Discontinued products can sometimes be found at discount stores or online marketplaces like eBay or Amazon. 

However, it’s important to exercise caution when purchasing makeup products from third-party sellers, as there is a risk of purchasing counterfeit or expired products.

Final words

In conclusion, the KVD Shade and Light Eye Palette was discontinued due to a change in the brand’s ownership and a desire to distance it from its controversial founder, Kat Von D. 

The decision was likely to appeal to a wider audience of consumers who prioritize values like inclusivity and sustainability. 

While the palette may no longer be available, KVD Vegan Beauty offers a range of eyeshadow palettes. She has made efforts to improve its image and commitment to its values.

Ultimately, the discontinuation of the Shade and Light Eye Palette serves as a reminder that the makeup industry is constantly evolving and changing. 

While it can be disappointing to see a beloved product go. 

It’s important to keep an open mind and continue to explore new and exciting makeup products. 

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