Is LuLaRoe Still In Business in 2023? – How many retailers does LuLaRoe have?

Is LuLaRoe Still In Business? Lularoe is an American fashion retailer established in 2012. It specializes in women’s clothing. It offers a range of items like dresses, skirts, tops, and leggings. LuLaRoe gained much popularity because of its different and stylish designs. Not only this, but it also offers the comfort of its fabrics. Lularoe has experienced rapid growth in recent years. Still, concerns have arisen about its future.

DiscontinuedNews is impartial and independent, and every day, we create distinctive, world-class programs, news, and content that inform, educate and entertain millions of people worldwide.

Is LuLaRoe Still In Business?

Yes, Lularoe is still in business and going strong as it is expanding its footprint by offering a wide array of products. The company is adding more sizes to its clothing line and introducing a new activewear range. Lularoe is also extending its reach both within the United States and internationally.

Despite financial challenges, it’s important to emphasize that Lularoe is operational. It is not only operational, but it is in a growth phase.

In summary, Lularoe is firmly in business. It is displaying resilience and a commitment to evolving its product line. However, they have faced financial difficulties. Still, the company remains a popular choice for fashion-conscious consumers. LuLaRoe is adding distinctive designs and comfortable fabrics and expanding its presence. Also, it appears poised to thrive in the fashion industry for many years. 

What Is LuLaRoe?

LuLaRoe is a United States-based multi-level marketing company. It specializes in women’s clothing. 2012 DeAnne Brady and her husband, Mark Stidham, founded LuLaRoe. LuLaRoe has its headquarters in Corona, California.

Lularoe primarily offers a vibrant collection of products, including: 

Patterned leggings, shirts, and dresses. Notably, the company’s clothing style leans towards modesty. The founders’ association influenced it. Lularoe adopts a unique approach by releasing just 5,000 copies of any pattern. Once a product is sold out, it’s typically not restocked. Distributors can select styles and sizes. However, specific patterns are not guaranteed. It leads to some patterns being more sought-after, often called “unicorns.”

These garments are manufactured in factories across Asia and Central America. MyDyer, a Los Angeles-based apparel company, facilitates it. The company has connections with various retailers. Its limited designs have contributed to its distinct appeal in the fashion market. Despite facing challenges, the company remains operational. It is continuing its fashion offerings through this approach.

In the multi-level marketing model, LuLaRoe enlists independent distributors. It is often called “fashion consultants,” who initially order $5,000.00 worth of inventory. Bonuses are given for inventory orders and recruitment. However, these bonuses are the primary means for distributors to earn money. LuLaRoe advertises, which raises concerns about it resembling a pyramid scheme. Typically, the first recruits are the ones who profit. It’s noted that only a small percentage make money, while many end up losing money. Notably, the startup cost was reduced by 90% in 2022.

LuLaRoe: The Rise And Initial Success

LuLaRoe was founded on May 1, 2012. It derived its name from a combination of the founder’s three granddaughters’ names. Lucy, Lola, and Monroe are the three granddaughters.

In its early years, Lularoe expanded its product line. At that time, it added skirts and dresses in 2014. Later, leggings in mid-2014, which eventually became a signature product. By 2014, the company achieved $9.8 million in sales with 23 employees and 750 distributors. In April 2017, Lularoe experienced remarkable growth, with approximately 80,000 distributors.

However, Lularoe’s journey was challenging. Legal issues emerged, including: 

  • A class-action lawsuit in early 2017. It is triggered by customers’ complaints regarding sales tax miscalculations
  • Issues related to product quality

These issues led to the Better Business Bureau downgrading. Then, Lularoe’s rating went to “F” in January 2017. In October 2017, another class-action lawsuit accused Lularoe of being a pyramid scheme.

Further complications ensued when a top distributor made disparaging remarks about people. Due to this, a charity partnership with the National Down Syndrome Society was ended.

In December 2018, Lularoe faced financial turmoil and layoffs. Also, faced a lawsuit from its chief clothing supplier for nearly $49 million. It alleged insolvency and non-payment of bills. The founders were accused of hiding assets in “shell” companies. To fund their lavish lifestyle and hinder creditors.

2019, the Washington State Attorney General’s Office filed a lawsuit against Lularoe. Its CEO and president alleged illegal pyramid scheme practices and misleading income claims. Lularoe’s troubles continued as more complaints emerged. It led to an “F” rating from the Better Business Bureau.

Lularoe agreed to a $4.74 million settlement in February 2021 to resolve a lawsuit. It included measures to prevent pyramid scheme activities and improve transparency. The company’s journey has been marked by success and significant legal challenges.

How Many Retailers Does LuLaRoe Have In 2023?

Recently, Lularoe made a revelation that they currently have around 17,000 retailers. While there is a significant decline from the 80,000, they had back in 2017. It’s a stark indicator of the company’s changes over the years.

Finding precise and up-to-date information about their current revenue is a challenge. Less data accuracy makes it difficult to gauge the company’s financial standing. It creates uncertainty about Lularoe’s present circumstances. This situation adds to the ongoing discussion surrounding Lularoe’s business viability.

Is LuLaRoe A Pyramid Scheme?

A significant legal development for Lularoe occurred in January 2019. At that time, the Washington State Attorney General’s Office initiated a lawsuit. This suit accused Lularoe of operating as an illegal “pyramid scheme.” 

It asserted that the company promotes misleading income claims. Also encourages its consultants to prioritize recruitment over selling clothing to customers. This legal action added to the challenges faced by Lularoe. It has raised questions about the legitimacy of its business model and practices.

Reasons Why LuLaRoe May Be Failing

There are several reasons behind the challenges Lularoe has been facing.

First, customer satisfaction has declined. It is due to issues like quality and outdated styles.

Consultants are a crucial part of their business model. They have felt let down by the new return policy, which impacts their earnings. Additionally, consultants have limited control over the merchandise they receive. It takes work to meet customer demands effectively.

The lack of transparency from the founders has also eroded trust in the brand. Complaints about overpriced and low-quality clothing have further dented Lularoe’s reputation. Their business model is reliant on consultants rather than a customer-centric approach. It is under scrutiny, making long-term sustainability questionable.

Moreover, an oversaturated market and consultant penalties for marketing their products contribute to the company’s challenges.

These factors combined have created a tough environment for Lularoe. It has questioned its ability to thrive in the current fashion landscape.

What Is The Business Model For LuLaRoe?

Lularoe operates as a multi-level marketing company. Independent distributors exclusively sell its clothing. These distributors buy their inventory at wholesale prices from Lularoe. Then, sell to consumers. To get started, distributors are required to make an initial inventory purchase. It ranges from $4,925 to $9,000 (as of 2017), and we are encouraged to keep about $20,000 worth of stock on hand.

Distributors can earn money through direct sales to customers. They receive commissions based on the sales made by other distributors they recruit. However, the average annual commission from downline distributors in 2015 was just $85.

Lularoe distributors employ different methods to sell products, including:

  • Party plans
  • Pop-up boutiques
  • Online sales through private Facebook groups

During online events, distributors use live-streaming videos to showcase their inventory to members of their Facebook group.

Notably, Lularoe distributors are often found in rural areas rather than urban centers. This distribution pattern aligns with other contemporary multi-level marketing companies. They often target regions that have been slower to recover from economic downturns. These factors offer insights into the business model of Lularoe & how it operates through its network of distributors.

What Makes LuLaRoe Different Than Any Other MLM?

What makes LuLaRoe unique is its unconventional approach. Unlike traditional retailers, LuLaRoe doesn’t offer a fixed catalog. When you purchase inventory as a consultant. You select styles, sizes, and quantities. Then, LuLaRoe sends you a diverse array of prints matching your order. This creates a low level of competition among consultants. As LuLaRoe carries different styles and inventory. This distinct strategy fosters a culture of support and collaboration among retailers.

Many allow fellow retailers to conduct sales in their stores. It’s a win-win situation where customers get to see new inventory. The hosting retailer moves pieces and earns some money to place additional orders. This approach sets LuLaRoe apart. Also, encourages a spirit of mutual assistance among its retailers.

How Much Money You Can Make By Selling LuLaRoe?

Multi-level marketing companies (MLMs) are required to file documents in the U.S.

As it provides insights into the potential earnings of consultants or sales representatives. LuLaRoe’s Income Disclosure Statement focuses on bonus payments. It is noted that there are 72.63% of U.S. independent retailers. Eligibility for bonuses is restricted. Only those are eligible those who have sponsored at least one other retailer. Besides, they can be able to meet specific production requirements. This means that most U.S. independent retailers may only earn profits from customer sales, if any.

For those who have successfully built high-performing teams, LuLaRoe does offer bonus payments. The income Disclosure Statement stated the average annual bonus payment was $2,064.77. It amounts to around $172 per month. It is noted that this information may be available on something other than the LuLaRoe website. 

These numbers represent averages, but what about the maximum potential? The highest bonus payments, according to the same statement, break down as follows:

  • Sponsor: $44,542.23
  • Trainer: $231,132.95
  • Coach: $888,005.01
  • Mentor: $2,472,957.68

To put it in perspective, nearly 67% of those receiving monthly bonuses earn less than $1,000. At the same time, the majority fall between $250.01 and $500. In other words, reaching the maximum figures is far from typical.

In MLMs, your earnings are directly linked to your efforts and dedication. Suppose you’re considering an MLM to replace your current job. Then, thorough research is essential. Entrepreneurship always requires hard work and determination. Whether starting a business, buying a franchise, or joining an MLM. There are also inherent risks. Many businesses require initial financing and personal investment before establishing business credit.

Is LuLaRoe And Lululemon Related?

LulaRoe and Lululemon are two distinctly separate companies. There is little in common beyond the letter “L” in their names and that they both offer leggings. By the way, LuLaRoe and Lululemon are not related to each other. Both are different companies.

Lululemon Athletica is a globally recognized luxury athleisure brand. It specializes in yoga gear, athletic wear, and lifestyle apparel for both women and men. It operates as a publicly traded company. Headquartered in Vancouver, British Columbia. It boasts a network of over 500 retail stores around the world. Lululemon designs, manufactures and directly sells its high-end athleisure wear to consumers. Also, it caters to an affluent market.

Conversely, LulaRoe is a relatively new company. It was founded in Corona, California. Focuses on offering affordable, comfortable, trendy women’s lifestyle apparel through “independent retailers.” LulaRoe is best known for its “buttery soft” leggings. It features bold patterns and prints but does not maintain brick-and-mortar stores. 

Notably, LulaRoe operates on a multi-level marketing (MLM) business model. It has raised concerns about its practices and ethical implications. Some likened it to a pyramid scheme. The recent LulaRoe documentary, “LuluRich,” is available on Amazon Prime Video. Its investigative reports and legal issues are also available. It brought to light questionable aspects of the brand’s financial promises. It left many in debt and cast doubt on its business practices. 

In sum, LulaRoe and Lululemon both offer leggings. Also, share a couple of letters. They are fundamentally different entities. One is a luxury retail brand, and the other is embroiled in controversies surrounding its MLM structure.

Similar Brands To LuLaRoe

Lularoe faces competition from several companies in the fashion industry. Some of its similar companies include Boohoo, H&M, Nordstrom Inc., Urban Outfitters, and ASOS. Each of these companies operates in the clothing retail sector. However, each of them has distinct business models and strategies.

Boohoo, a UK-based company, specializes in private-label clothing. It primarily focuses on women’s dresses and tops. In 2019, Boohoo generated a revenue of $1.1 billion. Besides, it has expanded its reach by acquiring other fashion brands. It caters to over five million loyal customers.

H&M, a Swedish multinational clothing retailer, had a total revenue of $23 billion in 2018. Known for its fast-fashion approach and affordability. H&M keeps its prices low. It offers trendy designs, producing products that quickly mirror the latest fashion trends.

Nordstrom is an American luxury department store chain. It is renowned for its exceptional customer service, creating a welcoming shopping atmosphere. Their approach is centered around customer satisfaction. It has earned them a revenue of $15.8 billion in 2019.

Urban Outfitters is a lifestyle retail corporation. It operates across 15 countries and is particularly popular among tech-savvy millennials. They reward online shoppers with incentives like artist meet and greets. It caters to the desires of younger generations.

ASOS is a British e-commerce fashion and cosmetic retailer. It generates over $3.1 billion in revenue. ASOS offers a wide range of products from various brands. It often collaborates with premium partners. So that it can create exclusive products, adding to their appeal.

While these companies share some similarities with Lularoe in producing and manufacturing their products, each has unique selling strategies and target audiences. Understanding these differences is essential in assessing the competition, as Lularoe faces tough competition in the fashion market.


In conclusion, LuLaRoe’s journey in fashion has been a rollercoaster ride. It emerged as a prominent player in the fashion industry. It is known for its comfortable leggings and distinct designs. However, it couldn’t escape the shadows of numerous legal issues and quality concerns. Also, it has allegations of operating as a pyramid scheme.

While LuLaRoe still exists. It’s a far cry from its heyday, with fewer active retailers and a tarnished reputation. The brand has become a cautionary tale in the realm of multi-level marketing. It emphasizes the importance of transparency and ethical business practices.

The future of LuLaRoe remains to be determined as there are several ongoing legal battles and persistent public scrutiny. Whether it can recapture its former success or face more challenges ahead is a question only time can answer. Consumers and aspiring entrepreneurs should stay informed and exercise caution when dealing with businesses like LuLaRoe to make informed decisions and protect their interests.