Is Justice going out of business? Bluestar Alliance LLC owns Justice, an online clothing and lifestyle retailer targeting the tween-girl market. Justice sells clothing, underwear, sleepwear, swimwear, lifestyle items, accessories, and personal care items to girls aged 6 to 12. Justice used to operate in shopping malls and shopping centers.
When Tween Brands was acquired by Dress Barn, it had 900 Justice stores, many of which had been converted from Limited Too. Bluestar Alliance, LLC, owned Limited Too, a clothing and lifestyle retailer dormant for six years after the store bearing its name was converted to Justice. Justice carried sizes 6 to 20 for girls and 10 to 24 for women. Select styles of plus-size dresses, tops and jackets are available online and in-store. Justice had over 1,000 successful stores in 2016. Most of these stores were located in Canada and the United States of America. Still, some were also located in Mexico, Central America, South America, Asia, Australia, and the Middle East. Walmart Canada has carried the Justice line in 326 locations across Canada since August 2021.
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justice stores closing in 2020
If you had a tween in the early 2000s, you were probably familiar with the brand Justice. With its rainbow-colored clothing and accessories, complete with glitter galore, Justice represented early 2000s youth fashion. Of course, fashion has evolved since then, and as a result, Justice is rapidly declining. The brand is the most recent victim of the ongoing retail crisis.
Ascena Retail Group, which declared bankruptcy in July 2020, received a $90 million bid for Justice’s intellectual property and other brand assets and the assumption of certain liabilities. According to court filings, New Jersey-based Ascena, which owns Lane Bryant, Catherines, Ann Taylor, Loft, Lou & Grey, and Cacique, filed for bankruptcy to close about 1,600 of the company’s 2,800 locations. Ascena plans to “convert justice to a large online platform,” according to court documents. Long before the coronavirus outbreak caused an upsurge in businesses declaring bankruptcy, Ascena was struggling with decreased foot traffic, just like other clothes merchants with a solid connection to shopping malls.
Ascena Retail Group Inc., the brand’s parent company, announced that all doors would close by early 2021. In the meantime, Justice stores will remain open and serve customers through the 2020 holiday season, and customers can also shop online at Shopjustice.com. On November 30, 2020, a court hearing was held, and it was announced that the transaction would close by the end of the month. More than 600 of the tween retailer Justice’s U.S. locations have been permanently closed due to the bankruptcy of parent firm Ascena Retail Group.
what happened to justice?
Ascena Retail Group Inc. made the announcement, having already closed approximately 600 of Justice’s 800 stores across the United States in August. Ascena announced in the summer that Justice would become a “primarily online platform,” selling clothing, footwear, and accessories to girls aged 6 to 12. However, things have changed since then. “All Justice locations are expected to conclude by early 2021,” a company representative said in a statement in November. The remaining Justice stores will remain open through the holiday season, though some have already begun liquidation sales with discounts of up to 90%.
Both in-person and online, Justice provided total inventory blowout discounts. When the initial wave of businesses closed in July, customers rushed to take advantage of the great bargains, and the stock rapidly ran out. They clarified that all sales are final and that Justice does not accept exchanges. Additionally, the discounts usually get more prominent as the store approaches its closing time. People kept coming back to check in at their neighborhood justice center until it closed. The good news is that Justice has confirmed it would continue to operate as an online business. Justice ran specials, including Black Friday, until December 24, with discounts of up to 70% on a few products. Additionally, they regularly provide free delivery on orders over $25, and online clearance offers with 50–60% discounts!
comeback of justice
The tween apparel brand launched a new platform, Shopjustice.com, with an assortment of young girls’ apparel and accessories. Bluestar Alliance paid $90 million for the intellectual property of Justice at an auction held by the brand’s bankrupt parent company, Ascena Retail Group. Ascena had previously closed approximately 600 of Justice’s 820 locations.
Bluestar Alliance co-founder Ralph Gindi stated, “Our goal is to create the best shopping experience with the best products for the tween girl while also expanding Justice’s accessibility and footprint.” Shopjustice.com is an essential channel for quickly reaching our dedicated customers and mom who she is already shopping while providing the latest on-trend products across a wide range of categories. Bluestar is a brand management and marketing company with brands such as Hurley, Bebe, Tahari, Brookstone, and Limited Too and a retail footprint that includes more than 250 stores, shop-in-shops, and distributors in North America and around the world.
Bluestar stated in a press release that it intends to expand the Justice brand into new product categories such as unpredicted accessories, tech, home, and more.” We are very excited to reintroduce the Justice brand and products to our customers,” said Brad Hollo, senior vice president of marketing and e-commerce. Also, he said, “We have a strong relationship with our
Customer and have been working hard over the past months to bring Mom and the girl the assortment, quality, and experience they expect and seek from Justice.”
With the help of the world’s largest retailer, the Justice tween brand made a comeback in time for the back-to-school shopping season. Walmart sold more than 140 Justice products in 2,400 stores nationwide, and company officials provided USA TODAY with complete information. Clothing, jewelry, accessories, bedding and bath, backpacks, stationery, skateboards, and tech accessories are all part of the collection.
conclusion
Denise Incandela, senior vice president of apparel and private brands at Walmart, predicted that shoppers would be delighted to learn that Justice was returning and operating on a much larger scale. Thanks to Walmart, the same quality that girls and parents have grown to rely on is still present, just at more affordable pricing. Justice was sold initially at 1,000 brand stores, but as of now, 2,400 Walmart locations across the country carry it, according to Gindi. “Justice and its main customer are experiencing an inspiring time right now.”
Seasonal style updates will be made, and shoes and pet accessories will make their Walmart debut in September. According to Incandela, Walmart already has plans to open 1,400 more stores by the spring of 2022, bringing the total number of locations to 3,800.
