Is Cover FX Going Out Of Business in 2023 and are they Still Now?

Is Cover FX going out of business? Have you heard something about Cover FX? Something like its discontinuation, who has acquired the company, and all. 

If you don’t know anything about it, then you’ve found the perfect place where we’ve got you covered almost everything about Cover FX. We hope you won’t search for it anymore, and this blog may end up your search procedure for this particular subject.

Let’s explore this blog together!!

In this captivating blog, we delve into Cover FX and what exactly has happened to Cover FX. Start to Get weaving!!

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Why is Cover FX Going Out Of Business?

Is Cover FX Going Out Of Business? The answer is NO, as the company has released no official statement about its closure. So, we can’t speculate. Cover FX is not going out of Business. 

This beauty brand has something for everyone; still, you can make the most of its products for your skin to thrive.

So, as we all know, Cover FX is a beauty brand created for customization. It was introduced to target pure, clean, high-performance ingredients with superior quality in just one brand. 

This has been created to provide unique products that intensely care for every skin type and also care for people’s skin sensitivities. Its agenda invites customers to create a formula for their beautiful skin. 

What Has Happened To Cover FX?

Cover FX’s size was estimated to increase in 2022 by 20 percent because of the skyrocketing purchase, and the company is expected to enhance overall revenue this year by 40 percent. 

Cover FX now has collaborated with the digital-first brand Mally Beauty. Julep Beauty and Laura Beauty are supposed to boost their sales by one-third on their direct-to-consumer websites. Now, AS Beauty has acquired the company Cover FX and maintains its stores and website, and its in-house team tries to deliver the best content.

The Chief Operating Officer of AS Beauty (New Owner), Ralph Azrak, stated, “Cover FX is one of those brands that has been set up to enhance one’s beauty, and it is the first brand to sit at the convergence of skincare, customization, and high-performance color.”

They also added, “This brand is unique and people loved it. The agenda of this company is unconquerable and unique, If we talk about its history, global shade range, and quality that has been offered by Cover FX for several years, then we would say it attracted us and we were caught by it. Now, we’ve acquired this company and promise to maintain its purity and also use our resources to fuel innovation, deliver the best products, and expand our audience. We are overwhelmed to bring this Cover FX on board and thrilled to do it very soon as we are looking for new opportunities.” 

One of the company’s representatives, Graff, said, “Our wide variety of products with clean ingredients make everyone feel confident, not only our products but also the makeup artists. Yes! Whether we are talking about its products, makeup artists or people who want to enhance their inner beauty can rely on us.” they continued speaking, “Our brand is trusted. We believe personalized beauty should be inclusive and within reach to all.”

Why Is Cover FX So Popular?

Cover FX is a brand that contains Clean, Vegan & Cruelty-free ingredients.

The brand pledged that, from our point of view, beauty means taking good care of yourself and sticking to their word; they have created a specialized formula that takes responsibility to take care of all the living things and provide good products that benefit.

It creates makeup and skincare products with natural and good ingredients that make skin supple and beautiful. Ingredients such as antioxidant-rich algae and delicate green tea leaves, these clean ingredients have proven to be good for the skin.

They promise to offer every product free of parabens, gluten, sulfates, coal tar, mineral oil, phthalates, and talc.

Cover FX products are Vegan & Cruelty-Free; the brand takes care of people’s skin and all other living things on the earth. Keeping this point in mind, they produced original and 100 percent vegan and cruelty-free products that have never been tested on living organisms.

They believe no single formula can fit all skin. To prevent those formulas that do not necessarily fit everyone’s skin, they have designed several products which should be mixed to make one’s unique formula that fits one’s specific skin shade preferences: needs and personal style.

Cover FX offers a wide range of products:

  • Highlighter
  • Skincare
  • Eyeshadow
  • Blush
  • Foundation
  • Setting Powder
  • Bronzer
  • Primer
  • Concealer & Corrector
  • Brushes
  • Conversion Guide
  • Shade Finder
  • Setting Spray
  • Drops Collection
  • Travel
  • Contour
  • Lip
  • Mascara
  • Palettes
  • Gift Sets
  • Booster Drops
  • Moisturizer

Is Cover FX Still In Business?

Yes, The Canadian Beauty Brand Cover FX is still in Business, as the company’s owner has changed. But the brand is still delivering top-notch quality products to their customers. 

It was believed that, before developing and selling its beauty brand Cover FX, the founder, Lee Graff, initiated a clinic that was especially known to deal with every type of skin issue and sensitivities. 

Its cosmetic products now use innovative formulations to fit every skin and make people confident. Its clean and innovative formulations can be best fitted to professional makeup artists, the medical community, and consumers.

What Is Similar To Cover FX?

Are you looking for beauty brands similar to Cover FX? If yes, then you should read on, as we’ve compiled a few brands that are considered the best. These are as follows:

  • Rejuvent Skincare
  • Made for
  • Bath & Body Works
  • Olaplex
  • Lashify
  • Great Clips
  • ESPA Skincare UK
  • Goop
  • Aveda
  • Beauty Counter
  • Color WOW

Who Is The Owner Of Cover FX?

The Canadian cosmetics brand Cover FX was acquired by New York’s AS Beauty in 2022.

This is the fourth acquisition of the company since 2019.

Another company took over the company, as their financial condition was looking shaky. So this was acquired by AS Beauty, but no financial details of the acquisition have been revealed.

Wrapping Up

A Beauty veteran established Cover FX along with a medical strategist; it was founded in Toronto. The company offers products developed to cover every skin type and help treat their issue and sensitivities with their best-ever formula with clean—vegan, and cruelty-free ingredients. 

Later, the parent company found that they were fading away and invited everyone to customize their products to preserve their unique beauty by using adaptable tools and formulas. 

Now, it has been acquired by the New York company AS Beauty. No Shortage of discontinuation has been done so far. You can still buy any product the company provides as it is still in Business.