Is Bite Beauty Going Out Of Business in 2023?

Is Bite Beauty Going Out Of Business? In 2022, The vegan beauty brand had a massive sale. In an attempt to clear its inventory as the company announced that it was going out of Business. Yes, you’ve read that right! Last year, the brand confirmed that it would cease its production.

It is so disappointing for every woman or the entire beauty industry to mourn the loss of this beauty brand. Not only this, but if any of the beloved Beauty brands decide to close. Then it is always a sad day in the beauty world.

Additionally, In February 2021, an iconic cosmetics brand, Becca Cosmetics, bid farewell. As the company announced, it will cease the production of its products. Later, in 2022 another beauty brand Bite Beauty also reported the same. People were up in arms when they heard about it.

Since its launch, Bite Beauty has been in the talk for its well-known cruelty-free and vegan beauty products. Bite Beauty Products created nourishing ingredients. It helped customers to pick top-quality cosmetics and skin care products.

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When Does Bite Beauty Go Out Of Business?

Bite Beauty, the beauty brand, announced its closure through an Instagram post. On May 17, 2022, Bite Beauty went out of Business. In a post, the company wrote, “We are here to inform you all that The Bite Beauty will close its doors by this year (2022). We are sad to share this pernicious news with our incredible community.” Also attached is a thankful note, “We are grateful to have you for the past decade. Thanks for your love, support, growth, fun, and everything else. You all have been our ultimate inspiration forever.”

Undoubtedly, fans were devastated by the news, and we can understand why. Because in such a competitive industry, most beloved beauty brands are going out of Business one after another. People are still determining whether they will leave with their favorite beauty brand in the future or not. However, many celebrity beauty brands are coming to life. Even so, putting our hands on another beauty brand is very hard instead of having our favorite one. 

In truth, hundreds of new beauty brands have been launched. But for some, it is tough to keep up and maintain profits like others.

As we all know, bad news always comes with good news. Are you curious to know about that good one? So let us tell you. You don’t need to worry about being unable to pick your beloved brand’s custom lipstick. Do you know why? It is because all of the Bite Beauty Lip Labs will remain open. Moreover, some are about to come.

The company then conducted a clearance sale with a 50 percent discount. People stocked up the stuff as there were tons of goodies that one could snag. But we don’t know whether you can buy those beauty products now or have lost them forever.

Why Is Bite Beauty Going Out Of Business?

In 2012, Bite Beauty was launched, but a decade later, in May 2022, the brand announced it was going out of Business. Several Beauty Brands have shut their doors in the past few years. Bite Beauty also joined a growing list of Discontinued Beauty Brands last year.

One of the primary reasons for its closure was high competition. Yes, it was difficult for Bite Beauty to survive in the competitive beauty sphere due to tough competition.

In truth, Bite Beauty did not give any reason for the closure. It is anticipated that, In 2020, the beauty brand will be rebranded to a vegan range. Due to this, consumer demand for the particular brand’s product dropped. One of the Instagram users commented on the post, “There are many people who don’t care if their lipstick is vegan. But changing the entire range of products was not the right move.”

Has Bite Beauty Rebranded Into Lip Lab?

Yes, Lip Lab, formerly known as Bite Beauty, before announcing its closure in 2022. When I heard this, fans were devastated. A professional hair and makeup artist posted, “It’s so disappointing to hear this.” Erin Brozek commented, “I loved that brand’s products so much. Because I have celiac, it is my favorite due to its gluten-free makeup product.”

They added, “It is so complicated, and we are not in a state to bid farewell to one more beauty brand. On top of that, we love and trust these products.”

Still, there was a silver lining left to this pernicious news. Do you know what that is? The brand’s experiential retail stores, Lip Labs, will be there to serve the best to their customers. Moreover, the brand has plans to expand to more locations. Later, the brand rebranded to Lip Labs. 

In truth, the brand announced its closure in 2022. At the same time, it also revealed that, in 2020, Bite Beauty was rebranded into a clean and vegan brand. Those products and formulas will stay with us in the long run. Those products are face-highlighting blushes, creamy lipsticks, and many more.

In addition to existing Bite’s nine lip labs, more lip labs will also come. It shifted the brand into a more experiential brand.

Kendo (parent company) continued to add more brands to its line along with Sephora as it grew and brought in new brands. Bite Beauty faced high competition. 

When asked what went wrong with the brand, the beauty industry expert said, “Bite was a lip-focused line for a long time. The brand added some new products to the list. They tried to add a new foundation in line, but it was too late. Because there are plenty of brands that have full-face options. For example, Sephora and several other beauty brands are there. While Bite Beauty was only limited to lips that worked to its detriment.”

Lip Lab has nine locations across the United States and Canada. Recently, this year, the latest store opened in Los Angeles’ Century City Westfield Mall. 

Its other openings are:

  • Nashville, TN
  • Fashion Valley in San Diego, CA
  • New York City’s Soho and Brooklyn
  • Toronto
  • Las Vegas, NV
  • Irvine, CA
  • Dallas, TX.

Moreover, Bite Beauty planned to double its store count by the end of the following year.

In an attempt to survive in the competitive industry. Other big beauty brands are competing for limited shelf space at retailers. On the contrary, Lip Labs bet big on the brand’s innovative in-person experience.

Other Beauty Brands That Shut Down In 2022 – 2023

Over the past few years, each industry, including the Beauty industry, has suffered from supply chain issues and inflation. Due to this, some beauty brands decided to shut down their doors by the end of 2023. At the same time, some have already shuttered in an attempt to relaunch under new names. Reasons can be different, but the most common reason is low sales.

KKW Fragrance

KKW Fragrance brand’s owner was Kim Kardashian. She decided to relaunch the brand under a new brand name or in a new web store. As a result, she shut down her KKW Fragrance brand in May.


The beauty brand was best known for producing many bath and body products. But it said goodbye at the end of 2022.

Lilah B.

An indie Beauty Brand: Lilah B., confirmed in October last year that it would shut down all its locations by the end of 2022.

The RealReal

It was a well-known brick-and-mortar and online luxury Beauty Brand. In March 2023, the brand closed its doors to focus on its core operations.

Best Alternatives To Bite Beauty

Are you looking for brands like Bite Beauty? If so, let us tell you that alternatives are separate from this brand as it is the top-notch brand when it comes to lip products. 

Even though we have compiled a list of the best of the best options that you can check, suppose you are switching from Bite Beauty to other brands’ beauty products for any reason. So you can check the best makeup brands that should be on your radar. Most of our dupes are reasonably priced, while some may cost an arm or leg. Let’s find them.

  • Jones Road
  • Honest Beauty
  • Westman Atelier
  • LYS Beauty
  • Rose Inc.
  • Tower 28
  • Merit
  • Milk Makeup
  • Saie
  • Ilia Beauty
  • Freck Beauty
  • Victoria Beckham Beauty
  • Kosas
  • Axiology
  • Kjaer Weis
  • Alima Pure
  • 100% Pure Beauty
  • Lawless
  • Josephine Cosmetics 
  • Han Skin Care Cosmetics
  • Athr Beauty
  • Antonym
  • Beautycounter
  • Lilah B.
  • Vapour Beauty
  • Au Naturale
  • Well People
  • Ritual De Fille

The most beloved Bite Beauty Amuse Bouche Lipstick alternatives are also there that you can check.

Final Verdict

Bite Beauty went out of Business. It was a specialized brand in natural lip products. Susanne Langmuir founded it. Products were made from safe-to-eat food-grade ingredients. In 2014, the brand was taken over by Kendo. It still needs to be made clear how much the deal was done. Reports say the brand generated 30 million US dollars in retail sales annually.

Bite Beauty was re-formulated. At that time, the beauty industry decided to drop the retail products. It also revealed its pivot to expanding the more profitable Lip Lab concept.

It indicates that it is still alive in the name of Lip Labs. Now the question is, Can Lip Lab rise from the ashes to create an even bigger beauty empire?