Is Hi Ball Energy Discontinued? Yes, it is confirmed by the Company that, Hi Ball Energy Drink is discontinuing. Hi, Ball is a perfect energy drink. You can kickstart your morning with this impeccable drink that can be used to sort out all your problems and keeps you refreshing all day long.
Besides, Hi Ball and all other canned drink brands, including Babe Wine, are also going away. The Company that acquired the Hi Ball brand two years ago decided to make a move that better focuses and clarifies its growth and development in the future for the long term.
On May 18, the Company stated in a Beer Business Daily Newsletter that the drastic change would happen this week. They awakened all the wholesalers and retailers and warned them to clear up their shelves by selling excess inventory of products.
We know you are desperate to know what exactly is happening.
So, In this blog, we delve into the status of Hi Ball Energy Drink.
Let’s get started!!
Anheuser Busch said we are planning to restructure and want to invest money in productive products and pull out the unproductive brands.
Hi, Ball is a canned energy seltzer acquired by Anheuser Busch in 2017 and established in 2005. Hi, Ball is a refreshing and energizing drink.
The Company promises that it contains zero sugar, organic caffeine, and zero calories. It is the thing that everyone should need to get to and get through it.
Why Is Hi Ball Energy Discontinued?
Hi Ball Energy drink owner stated, “We are going to cease the production of Hi Ball Energy drink along with Babe wine because we wanted to shift our focus on the brands within a portfolio that will drive the company’s growth and help expand the business.”
Anheuser Busch is one of the well-known brands of alcohol that holds Budweiser, Bud Light, and Michelob Ultra. The Company launched various flavors and categorized them into low-alcohol and hard drink categories, which would drive the Company’s growth.
A few years ago, AB InBev was believed to have acquired multiple craft breweries similar to its rival Company, Molson Coors, but it does not mean that all of them worked out for the Company’s benefit. Craft breweries that the Company has purchased, including Hoop Tea and Cutwater Spirits (Canned Cocktail Brand), were not proven to be a good decision.
The Company had taken this step to tail off the other two unproductive brands, i.e., Hi Ball and Babe. It also represents Anheuser Busch doesn’t want to spend more money on these brands as they were not growing fast enough and could not drive the Company’s growth.
So, they decided to cut down its production and invest its money in the large brands rather than the smaller ones.
AB InBev acquired Hi Ball Energy Brand from ZX Ventures two years ago. In 2019, AB InBev also acquired all the Babe Wine through the same organization.
The Company stated, “If we shift our focus on the company’s portfolio, we have decided to emphasize investments in those brands that will be proven to be long-term growth for the company and create value.”
Also added, “In this year 2023, Mega brand portfolio is the main focus for the Company. And to do so, they are developing relationships with the newer companies to drive growth that can satisfy every customer’s needs and preferences.”
As this plan was about to be executed by the Company for years, something was there that pulled them back.
Which Company Manufactures Hi Ball Energy Drink?
On July 20, 2017, the Hi Ball Energy Drink Brand was acquired by Anhueser-Busch InBev. In 2005, it was founded by Todd Berardi in San Francisco, United States.
Why Are Hi Ball Energy Drinks Considered The Best Over Other Drinks?
If we compare Hi Ball to other energy drinks, it stands out first as it contains 0 sugar, 0 calories, 0 sodium, and 160 mg of caffeine.
While other drinks contain 56 g of sugar, 240 calories, 213 g of sodium, and 157 mg of caffeine, besides, It is available in a wide range of flavors, including, Grapefruit, Watermelon Mint, Wild Berry, Black Berry, Lemon Lime, Peach, and Vanilla.
It contains better ingredients: natural flavor, organic caffeine (160 mg organic caffeine, 50 mg organic guarana, 50 mg organic ginseng), carbonated purified water, organic panax ginseng extract, organic guarana extract, niacinamide (vitamin B3), cyanocobalamin (vitamin B12), d-calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6).
Additionally, Hi Ball Energy drinks are keto-friendly, gluten-free, and free from artificial sweeteners and preservations; no taurine is also considered.
However, Hi Ball is one of the best energy drinks ever. But it is not recommended for those consumers who are sensitive to caffeine and those women who are nursing or expecting a baby.
Not recommendable for children under 18 also.
Can You Still Get Hi Ball Energy Drinks
After being discontinued by the manufacturers, you can still get Hi Ball Energy Drinks. We know you are wondering where to buy it.
Here is the answer to your question, Anheuser Busch has ceased the production of its two canned energy drinks, i.e., Hi Ball Energy Drink and Babe Wine.
But you can find both discontinued brands at specific stores such as local liquor shops and Whole Foods Market. You will get these products if the stock is still available at the stores.
These products can also be searched online for purchase, including Target and Amazon.
If you want to stay hydrated but, at the same time, you’re avoiding extra sugar and calories, then this Hi Ball could be your go-to beverage.
Wrapping Up
We’ve concluded that, Hi Ball is one of the top-selling brands in the United States. But, the Company ceased its production to shift its focus to the larger brands. To maintain the Company’s growth and development, this step is crucial.
Not only did AB InBev company make this step amid the supply chain issues, but the large food and beverage companies have also intensified their Company portfolios and have now stepped up to boost their production and margins.
For instance: Coca-Cola stopped producing nonprofitable products and moved towards more profitable and highly demanded products that could prove to be a success for the Company; CocaCoca-Cola cut down Zico coconut water, Odwalla Juice, and Tab soda.
While Danone switched to its organic dairy business (Horizon Organic and Wallaby), Nestle also switched to other products after selling its Chameleon Organic Coffee brand to a food and beverage brand, System Foods.
