Fat-Free Pringles Discontinued

Fat-Free Pringles Discontinued 2023: Do they still make it?

Is Fat-Free Pringles discontinued? The famous brand of potato and corn-based snacks known as Pringles has been enjoyed by consumers worldwide for many years. The business debuted the well-known Pringles brand of fat-free crisps in 1998. Due to their 50% reduced fat content, the Fat-Free Pringles are marketed as a healthier alternative to the regular ones. The need for healthier snack alternatives is growing, especially among consumers worried about their health, which is why this new product was released.

Despite their early success, the Fat-Free Pringles were withdrawn after a few years. There were a variety of reasons for this discontinuation. It includes competition from other brands, health concerns, and financial considerations. To comprehend why Fat-Free Pringles was discontinued and what this decision meant for the brand, we will delve deeper into these factors in this blog.

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Introduction to Fat-Free Pringles

Fat-Free Pringles Discontinued

In 1998, Pringles released the Fat-Free version of their chips, positioned as a healthier variant of the original snack. According to the manufacturer, Fat-Free Pringles had 50% less fat than their regular counterpart. Many consumers shopping for low-fat snacks were health-conscious. Thus this was a prominent selling feature for them.

Initial Success

Initially, the Fat-Free Pringles were a hit since many customers liked the snack’s decreased fat level. As a guilt-free alternative to conventional Pringles, it was promoted. Yet after only a few years, the product’s sales began to fall off.

History Of Pringles

Procter & Gamble came up with the idea for Pringles at the end of the 1960s. The business aimed to develop a potato chip that was less likely to break and less greasy.

The solutions were the solutions for dehydrated potato flakes and other ingredients that could be shaped into a uniform chip. Pringles were first introduced in the United States in 1975 and gained popularity. Pringles are one of the most well-known snack brands worldwide and can be found in over 140 countries.

The Rise Of Fat-Free Foods

An increasing trend for better eating emerged in the 1990s. Foods with fewer calories and fat were in high demand among customers. In response, food businesses released a range of low-fat and fat-free items.

In 1994, Procter & Gamble released fat-free Pringles. A novel baking method made the chips instead of frying them. As a consequence, the chip had half the fat of conventional Pringles.

The Discontinuation of Fat-Free Pringles

Pringles without added fat would be discontinued, according to a 2000 announcement by Procter & Gamble. The corporation claimed low sales as justification for the choice. The announcement left many customers upset. They questioned why a product positioned as a healthier alternative would be pulled off the shelves.

Possible Reasons for Low Sales

Many potential explanations exist for why fat-free Pringles did not perform as well as anticipated. One explanation may be that they disliked the flavor of the chips. While baking the chips instead of frying them avoided the necessity for frying, it is possible that the flavor and texture of the chips were altered.

Consumers’ mistrust of the fat-free label might be another factor. According to several types of research, low-fat and fat-free foods may not be as healthful as they are portrayed in advertising. Customers may have chosen to continue with ordinary Pringles because they were dubious about the fat-free claim.

Competition from Other Brands

The competition from other brands was one of the main factors contributing to the drop in Fat-Free Pringles sales. Many other snack companies began to produce comparable goods. Those were positioned as low-fat and healthier variations of their original selections. With extra choices available to customers, Pringles found holding onto its market share challenging.

Change in Consumer Preferences

The shift in customer tastes was another factor that led to the drop in sales of Fat-Free Pringles. Snacking options that were more natural and less processed started to gain popularity. Like the original product, the Fat-Free Pringles had a lot of artificial additives. These turned off some customers who preferred healthier and more organic alternatives.

Health Concerns

The increased worry about artificial chemicals and the potential health hazards they may bring was another factor that led to the drop in sales of Fat-Free Pringles. Consumers’ concerns about their health increased. They began to pay more attention to the components in their food. Because the Fat-Free Pringles had a variety of synthetic ingredients, customers were uncomfortable.

Financial Considerations

In the end, it’s conceivable that financial reasons had a role in the decision to drop the production of Fat-Free Pringles. The corporation was unable to produce the product after the decline in sales. Compared to the original Pringles, the product was less profitable.

Alternatives to Fat-Free Pringles

Many choices are still accessible for people seeking healthier snacks, even though fat-free Pringles may no longer be sold. Here are a few substitutes to take into account:

Baked Chips: As a healthier option for typical potato chips, many manufacturers now offer baked chips. While being produced like fat-free Pringles, baked chips may still contain a trace amount of fat.

Vegetable Chips: Sometimes baked rather than fried, veggie chips are created from various vegetables. Compared to ordinary potato chips, they often have less fat and calories.

Air-Popped Popcorns: Popcorn that has been air-popped is a low-calorie, high-fiber snack. To make it more interesting, it can be spiced with various seasonings.


Fat-free Pringles were a well-liked snack for people searching for a healthier alternative to typical potato chips. The product was, yet, discontinued in 2000 as a result of poor sales. There are still many alternatives for individuals seeking healthier snacks. It includes baked chips, vegetarian chips, and air-popped popcorn, even though fat-free Pringles may no longer be offered. Like competition from other brands, many reasons led to Fat-Free Pringles’ discontinuation. Despite its early popularity, the product failed to hold its market share. This resulted in its cancellation. The removal of Fat-Free Pringles did not affect the company’s performance as a whole. Pringles still provides a variety of other snacks.