Is 7up discontinued: Is they still around in 2023?

Is 7up discontinued: Is they still around in 2023?

Is 7up discontinued? The Dr. Pepper Snapple Group owns the lemon-lime soda brand known as 7UP. It is the oldest existing lemon-lime soda product, rooted in the 1920s. Despite being a well-known brand even today, 7-Up now faces tough competition.

7UP’s market share is currently just under 1%. Diet Sprite and Fanta, which account for about 30% of the market share, are their main competitors. But nostalgic soda drinkers continue to favor 7-UP. It was also selected as the NBA Finals’ official soda. As a result of the intense competition, 7-UP’s market share is likely to keep decreasing in the years to come.

The 7-Up brand is still available. Today, 7-Up soft drinks are still made and distributed. Since its debut in 1929, 7-Up has been a widely consumed soft drink. Even though the 7-Up recipe has altered over the years, the beverage is still readily accessible and well-liked.

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Who Makes 7Up?

 Is 7up discontinued: Is they still around in 2023?

In 1929, Charles Grigg introduced the soft drink 7-Up. Bib-Label Lithiated Lemon-Lime Soda was the original title of the item before being changed to 7-Up. Keurig Dr. Pepper presently holds ownership of 7-Up. In Plano, Texas, this business is headquartered.

The eighth-largest food and beverage business in the US, Keurig Dr. Pepper, produces more than 125 distinct beverages. This includes 7-Up, which is famous for its lemon-lime flavor. But it was sometimes different from this. Before 2008, 7-UP was owned by a well-known company in the food sector, Cadbury.

The same firm produces so many different coffees, teas, waters, soft drinks, and juices that it wouldn’t be shocking if 7UP were ignored. Yet it hasn’t, and it still enjoys huge popularity.

In 2021, 7-Up generated just under $1 billion in sales and was the tenth-most popular drink in the United States. With this soft drink’s more than 90-year heritage, the product’s current popularity is just the latest episode.

Was Cherry 7Up discontinued?

Since 7-Up was first produced, its flavor has developed over time. The initial 7-Up recipe, developed in 1929, had a distinct flavor from the 7-Up we are familiar with today. When lemon juice was added to the mix for 7-Up in 1963, the taste was altered once more. High fructose corn syrup was added as a sweetener to the present 7-Up mix in 1987.

A well-liked soft drink called Cherry 7-Up was canceled in the early 2000s. The artificial cherry flavor was too strong, as some people felt. It has led some drink lovers to assume that it was the reason the beverage was discontinued. Some claim that the beverage’s low sales led to its discontinuation. This is because it was simply less popular than other 7-Up flavors.

What happened to 7Up soda?

Geoffrey Holder made television appearances in the “Uncola” ad campaign for 7-Up during the 1970s and 1980s. This campaign aimed to distinguish 7 Up from other available cola-flavored soft drinks. In the ads, he carries a lemon and lime in one hand and a set of Cola nuts in the other. This referred to them as “Uncola nuts.”

The peak of 7-Up occurred in 1972. The well-known ad campaign for the Uncola brand was in full flow. It was the third-most-popular soda brand in the US. Also, the company could use the Uncola name to convey various ideas.

The promotion stated that it had no caffeine. Also, everything was cool, and Seven Up was cool. The Uncola brand was set apart by promoting itself as a real alternative. A subsequent event took place. Advertising campaigns were always evolving. Market share decreased. The market was invaded by diet colas, which quickly took control.

Like other soda brands, 7-Up also offered a diet option. With a 2% market share in 2000, sales growth continued to decline, and it became the eighth-best-selling soft drink.

After more than ten years, it has less than 1% of the market. In 2013, sales fell 3%, maintaining a downward trend. Even worse, it recently announced its lowest profit level in three years. 7-Up is unimportant. As most of the soda market serves younger groups and most soft drinks, users have never heard of it, which is particularly concerning.


It might be challenging to stand apart when you’re part of a big family. Without considering your nieces, nephews, and cousins, even having a few siblings can be enough to divert attention from you. But you had to fight with more than 100 family members. Also, despite ups and downs, you managed to maintain an amazing share of the limelight for decades. In essence, this is the story of 7-UP.